SOURCE: Acronis

Acronis

February 25, 2014 12:00 ET

Acronis Moves Into the Cloud With Acronis Backup as a Service

Complete Cloud Backup Offering Diminishes Barriers to Entry for Service Providers, Expands Their Portfolio and Ability to Localize

WOBURN, MA--(Marketwired - Feb 25, 2014) - Today Acronis®, a global data protection company, announced Acronis Backup as a Service, a comprehensive cloud backup and recovery solution designed to help service providers and Value-Added Resellers compete with global cloud companies. The offering enables service providers to expand their data protection offerings, localize an automated backup service, grow recurring revenue, and kill churn.

"Local service providers need a differentiator to effectively compete with global cloud companies," said Robert Amatruda, research director, data protection and recovery at IDC. "Acronis Backup as a Service allows service providers to deliver a simple, complete and cost-effective backup service that can be customized to meet their local customer requirements."

In a recent survey, TechTarget found that 55 percent of companies expect to increase cloud spending in 2014. Acronis Backup as a Service empowers service providers to reach that market by requiring no upfront commitments and operating on a pay-as-you-go business model. The service can also be white-labeled or co-branded into their existing SaaS offerings for easy localization. The flexible service makes it easy for end-customers by permitting them to designate various departments and/or roles involved with installing, activating, monitoring and backing up of data to the cloud and local storage destinations. Service providers also have the option to leverage Acronis Cloud Storage or their own local storage.

"Many customers are seeking a way to simplify their backup processes and Backup as a Service is ideal for diminishing costs and outsourcing the technical expertise," said Lance Crosby, CEO & President at SoftLayer®. "But many customers are concerned about the reliability, sustainability and accessibility provided by many of the solutions on the market. Acronis Backup as a Service leverages Acronis' proven technology to give customers the assurance they need."

Acronis Backup as a Service is powered by Acronis AnyData Technology and is efficiently managed by a central Web-enabled control panel, allowing service providers to easily fulfill their customers' backup needs. The service includes Acronis Backup Advanced technologies for workstations, physical and virtual servers and applications. This image technology enables service providers with IaaS offerings to also build a Disaster Recovery as a Service (DRaaS) offering.

"With Acronis Backup as a Service, we're chopping down the risks and traditional limitations of cloud backup by delivering a turnkey SaaS business model powered by Acronis' mature and proven backup and recovery technology," said Rene Oldenbeuving, general manager, cloud business at Acronis. "Our usage-based service eliminates upfront investments, so costs only increase when revenue increases, giving service providers a competitive solution that puts them on equal footing with the biggest cloud businesses. Add in our proven image technology and you have one of the only file-based recovery and bare metal recovery offerings in a single cloud solution," said Oldenbeuving.

Additional key features of Acronis Backup as a Service include:

  • Re-brandable, localized cloud service hosted by Acronis from tier-3 data centers in Europe and the U.S.
  • Support for Windows, Linux, workstations, physical and virtual servers, VMware, Hyper-V and other hypervisors and applications
  • Usage reporting easily integratable into billing systems
  • 24/7 dedicated technical support
  • Service provider training, marketing and go-to-market support
  • Service Provider License Agreement requires no minimum revenue commitments or minimum term

About Acronis
Acronis delivers reliable, easy to use backup and disaster recovery solutions for physical, virtual and cloud environments to individuals and businesses in 90 countries worldwide. Acronis' innovative technology enables organizations to reduce risk against the loss of valuable data, control management and storage costs while responding to the always available, everywhere access demands of users. With proven technology for data migration and disaster recovery for hybrid environments, and secure file-sharing and synchronization for the home and business, Acronis is enabling new levels of data protection and mobile collaboration.

For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis.

Acronis® is a registered trademark of Acronis International GmbH in the United States and other countries. IDC is a registered trademark of International Data Group Inc. SoftLayer is a registered trademark of SoftLayer Technologies, Inc. an IBM company. TechTarget is a registered trademark of TechTarget Inc. Other company and product names may be trademarks of their respective owners.

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