SOURCE: Acronym

Acronym

August 04, 2016 13:24 ET

Acronym CEO Selina Eizik Named to 2016 DMN's 40 Under 40

Elite list honors the young "Masters of Marketing" who are actively reshaping the business and craft of marketing; Selina Eizik, CEO of top ten search agency Acronym joins the young Masters of Marketing: 40 Under 40 Honorees - announced Monday by DMN. Winning criteria states: During their relatively short time in this industry, these marketers have embraced the tidal shifts toward technology and data-based marketing strategy that customers now demand, and have challenged themselves, their peers, and their mentors to take ownership of the customer experience.

NEW YORK, NY--(Marketwired - August 04, 2016) - Acronym, the largest independent AdAge Top 10 Search Marketing agency announced today that its CEO, Selina Eizik has been named a 2016 Direct Marketing News (DMN) 40-under-40 honoree. She joins 39 other leaders in the marketing industry who, according to DMN, have embraced the tidal shifts toward technology and data-based marketing strategy that customers now demand, and have challenged themselves, their peers, and their mentors to take ownership of the customer experience.

"To be included in a prestigious list with such a talented group of agency and marketing leaders is truly an honor," said Selina. "This genuinely caught me by surprise! To be recognized by an influential news leader like the DMN is validating. We spend so much time focused on innovating data technology for our clients' search and digital campaigns to have a greater impact. This is humbling, I am thrilled."

Selina joined Acronym as employee number two in 2001 and has been the CEO of Acronym since 2012. She holds a Bachelors of Science in Management and Concentration in Information Technology from the Massachusetts Institute of Technology (MIT) and a Masters from New York University. Today Acronym is one of the country's largest independent search agencies. Clients include Accenture, Scotts Miracle Gro, BMW, Four Seasons Hotels, SAP, Stanley Black and Decker and many others

Acronym President and COO, Michael Bruh commented: "Selina is unique among agency CEOs in that she has held every position at Acronym, including Paid Search Strategist, Account Manager, Director, VP, COO and now CEO. Along the way, she launched every department within the agency. Where most CEOs focus only on finance and growth, Selina's background allows her to also be hands-on and dig deep into the data to help drive client strategy, which she personally loves."

On Thursday, September 29, DMN will celebrate this luminary group of young marketing professionals at their annual 40 Under 40 event at The Dream Downtown in New York. Profiles featuring the winners, including Selina will appear online and in an upcoming issue of Direct Marketing News.

About Acronym:

Founded in 1995, headquartered in Manhattan's Empire State Building, with offices in London and Singapore, Acronym is a global leader in intent-based marketing solutions. Acronym blends proprietary technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. The company's intent-based solutions -- including paid search, SEO, social media and digital analytics -- create personalized experiences that drive better results, incremental revenue and smarter marketing campaigns. For more information, please visit acronym.com

About Direct Marketing News (DMN):

DMN is the leading provider of digital and data-driven marketing analysis, research, and content. Our core audience is senior marketers who need both deep knowledge of the key marketing strategy issues and surface-level understanding of emerging news, trends, and buzzwords. Our mix of features, analyses, explainers, news roundups, podcasts, videos, emails, and profiles ensures our in-house and agency marketers and marketing tech company leaders are well-informed and ready to excel in their careers. Our products collectively serve an audience of more than 150,000 senior marketing executives per month. www.DMNews.com

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