SOURCE: Acsys Interactive

Acsys Interactive

December 15, 2010 11:29 ET

Acsys Interactive Helps Top Ranked Hospital Elevate Brand to Match Industry-Leading Status

New Online Presence of Yale-New Haven Hospital Reflects Stellar National Reputation

FARMINGTON, CT--(Marketwire - December 15, 2010) - Acsys Interactive is pleased to announce the launch of the newly redesigned and mobile enabled, a website that better represents the caliber of this U.S. News & World Report top-ranked hospital and makes it easier than ever for visitors to find critical information. Included in the initiative were the reinventions of the online experiences for: Yale-New Haven Hospital (YNHH), Smilow Cancer Hospital at Yale-New Haven, Yale-New Haven Children's Hospital and Yale-New Haven Psychiatric Hospital. 

"Yale-New Haven has built an indisputable reputation as one of the nation's top hospitals," says Mike Stutman, SVP of Strategy & Innovation for Acsys Interactive. "Patients, caregivers and doctors come to Yale-New Haven with the expectation of world-class care and a world-class experience. Now the online presence and experience of Yale-New Haven matches the stature and quality of the rest of their organization."

Stutman and his team worked closely with a cross-functional team at YNHH to establish a digital strategy and scorecard to support the hospital's overall objects, recommending a phased approach that accelerated the speed to market for their website's much-needed rebranding and restructuring effort.

"Yale-New Haven Hospital is a world-class organization on so many levels -- quality, talent, research, technology, the list goes on," says Pat Phalon, SVP of Creative for Acsys Interactive. "We wanted the site experience to implicitly demonstrate this leadership and forward-thinking culture. The interface design is warm, inviting and personable to reflect the high-touch, quality care patients and their families receive. We also spent a lot of time in organizing the information on to make it as intuitive and user-friendly as possible. To further reinforce Yale-New Haven Hospital's leadership, we worked with their marketing team to develop a messaging campaign called 'We Are' which shines the spotlight on a variety of people from the Yale-New Haven Hospital community. The campaign is incorporated throughout the site and uses real-life stories to demonstrate the organization's numerous leadership proof points. What's more, users on mobile devices can access a mobile version of that delivers contextually relevant information such as location and physician info via smart phone."

About Yale-New Haven Hospital
Yale-New Haven Hospital is a 966-bed, not-for-profit hospital serving as the primary teaching hospital for Yale School of Medicine. Yale-New Haven was founded as the fourth voluntary hospital in the U.S. in 1826 and today, the hospital complex includes Yale-New Haven Children's Hospital, Yale-New Haven Psychiatric Hospital and Smilow Cancer Hospital at Yale-New Haven, which opened in October 2009. YNHH has a combined medical staff of about 3,400 university and community physicians practicing in more than 100 specialties. Visit for additional information. For the latest news and information, follow Yale-New Haven on Twitter @ynhh

About Acsys Interactive
Acsys Interactive (@acsys) is an award-winning, full-service interactive agency focused on delivering quantifiable results for clients. Services include strategy, branding, design, digital marketing, software development and hosting. Acsys delivers technology agnostic Web 2.0 solutions via rich media, social media, intranet, extranet, ecommerce, portal and mobile delivery. Its 15 years of experience spans across consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries. Clients include ESPN, Amica, Timex, ING, Blue Cross Blue Shield of Rhode Island, Sikorsky, New York University, Columbus Regional Hospital, Dana-Farber Cancer Institute and Yale-New Haven Hospital. Acsys is headquartered in Farmington, CT with offices in New York City and Boston.

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    Alex Fraser
    Senior Strategist
    Acsys Interactive
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