SOURCE: Acsys Interactive

Acsys Interactive

November 30, 2009 07:15 ET

Acsys Interactive President Provides Recommendations to FDA Regarding Use of Social Media in Healthcare Industry

FDA Seeks Policy Guidance Regarding the Promotion of Prescription Drugs, Biologics and Medical Devices Using the Internet and Social Media Tools

FARMINGTON, CT--(Marketwire - November 30, 2009) - At the invitation of the Food and Drug Administration, Stan Valencis, President of Acsys Interactive, recently presented a series of recommendations to help shape the government's policy towards the promotion of prescription drugs, biologics and medical devices using the Internet and social media tools. As a leader in providing digital marketing and interactive strategies to healthcare systems, hospitals, device manufacturers and pharmaceutical companies, Acsys Interactive was selected by the FDA to provide its uniquely qualified perspective and experience.

"Social media is rapidly becoming an integral source of medical information to millions of consumers seeking to improve their overall health and find effective treatment options," states Stan Valencis. "We appreciate the FDA's invitation to present our recommendations and their collaborative approach in seeking the recommendations of leaders across the healthcare industry. While technology is changing quickly and as such, needs to be reacted to quickly, we must maintain a balanced approach that encourages innovation while also ensuring the protection of consumers from sources of misinformation accessible via the Internet."

The key messages from Stan Valencis' testimony at the FDA's public hearings conducted in Washington, DC on November 12th and 13th include:

-- Growing Importance of Social Media in Society

-- Adoption of Social Media Amongst Healthcare Marketing Organizations

-- Biggest Obstacles to Adoption Are Transparency, Liability and Best Practices

-- Establish Authenticity of Medical Content with Introduction of FDA Seal of Approval

Full Details: Acsys Interactive's FDA Recommendations

Read the Company's detailed press release or watch Stan Valencis speak to the FDA as the government agency evaluates special characteristics of Web 2.0 and other emerging technologies that may require the agency to provide additional guidance to the industry on how the regulations should be applied.

About Acsys Interactive

Acsys Interactive is an award-winning, full-service interactive agency providing strategy, branding, design, digital marketing, software development, and hosting services with an emphasis on client results. Acsys Interactive takes a technology agnostic approach with expertise in Web 2.0, rich media, intranet, extranet, ecommerce, portal and mobile delivery. It has more than 10 years of experience across the consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries.

Contact Information

  • Contact Information:
    Alex Fraser
    Senior Healthcare Strategist
    Acsys Interactive
    Email Contact