SOURCE: Act-On Software

Act-On Software

November 14, 2013 15:46 ET

Act-On Executives to Present at Dreamforce 2013 and Demo 21st Century Marketing Platform for Mid-Market Companies at Booth N1901

BEAVERTON, OR--(Marketwired - Nov 14, 2013) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced its participation at the Dreamforce 2013 conference, taking place November 18-21 in San Francisco. Act-On will be sponsoring a booth in the Cloud Expo north hall -- N1901, and hosting live demonstrations of its marketing automation platform, inbound marketing tool, and new marketing dashboard for agencies capabilities. Act-On executives will also be presenting and facilitating a roundtable session at Dreamforce. 

Act-On's CMO, Atri Chatterjee, will present on the topic "Applying the Science of Marketing to Customer Retention," on Monday, November 18 at 1:00pm in the Presidio Room at the Palace Hotel, and Act-On's Chief Deliverability Officer, David Fowler, will host a Table Talk on the topic of "Privacy and Deliverability Land Mines to Avoid," on Wednesday, November 20 at 11:30am in the Main Tent at Yerba Buena Gardens.

The role of marketing has evolved from a creative art form to a scientific process that enables the marketer to effectively find and engage prospects as they go through the buyers' journey. Today, marketing campaigns can be measured, quantified, and directly attributed to revenue performance. At the Act-On booth N1901, pick up some tips and tricks for enhanced marketing performance in the digital-age as well as infographics, insights, and giveaways tailored to the modern marketer. Also, enter to win the grand prize raffle -- two premier lower-level tickets to the final San Francisco 49ers game at Candlestick Park.

Dreamforce is the world's largest vendor technology conference, welcoming more than 120,000 registered attendees to experience the power of social, mobile and cloud-computing and to connect with customers in a whole new way. With more than 1,000 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos, and unparalleled networking. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

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About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 1900+ companies to tie inbound, outbound and nurturing programs together -- across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On's fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.