SOURCE: Act-On Software

Act-On Software

October 08, 2012 08:59 ET

Act-On Joins Online Trust Alliance to Advance Online Data Privacy Best Practices and Policies

Partnership Extends Act-On's Commitment to Ensuring Data Integrity and Consumer Privacy

BEAVERTON, OR--(Marketwire - Oct 8, 2012) - Act-On Software, the world's fastest-growing marketing automation company, today announced that they have joined the Online Trust Alliance (OTA) as a general member to further the company's commitment to ensuring its technologies, products and services foster consumer privacy. This partnership is Act-On's pledge to its customers and the industry, to take part in the continuous evolution of data privacy best practices and enhancement of online consumer trust.

The OTA is a global non-profit supported by nearly 100 businesses, organizations and government agencies who share a commitment to enhance online trust and recognize the importance of meaningful self-regulation to the long term vitality of the digital economy.

Together, these organizations participate on working committees and cross industry initiatives to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users' security, privacy and identity.

"Act-On works with top global businesses and brands that are on the front lines of emerging consumer privacy standards and regulations," said David Fowler, chief privacy and deliverability officer of Act-On Software. "We are reinforcing our leadership role by ensuring our marketing automation platform offers comprehensive privacy and compliance features. By joining The Online Trust Alliance, we hope to advance the dialog on privacy and security, and provide industry-leading best practices, technologies and policies."

"Marketing services have direct implications on whether companies around the world are compliant with existing and emerging legislation. The OTA is pleased to have Act-On join us in our mission of enhancing online privacy, security and confidence," said Craig Spiezle, founder and executive director of OTA. "Act-On's privacy compliance technology helps businesses manage and comply with the increasingly complex -- and critical -- online data collection legislation and best practices guidelines."

Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On's over 1,100 customers range in size from small and mid sized businesses to small marketing teams within larger companies across all major industry verticals such as technology, manufacturing, healthcare and finance. To learn more, please visit www.act-on.com.

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ABOUT OTA
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust, while promoting innovation and the vitality of the internet. OTA's goal is to educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance users' security, privacy and transparency on the use of their data. OTA supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship. For more information, visit: https://otalliance.org.

ABOUT ACT-ON
Act-On Software's cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally-implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California.

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