SOURCE: Act-On Software

Act-On Software

May 29, 2013 09:00 ET

Act-On Launches Mobile App for Android and iPhone -- Enhances Platform Mobility Strategy

Anytime, Anywhere Visibility Into Marketing Performance

BEAVERTON, OR--(Marketwired - May 29, 2013) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced its new mobile app for Android and iPhone users, and increased offerings of mobile-optimized templates, forms, and preview options within the interface. Act-On for iPhone and Android provides executives, marketers and salespeople with on-the-go, fully optimized access to Act-On's integrated marketing automation software suite, including real-time dashboards for campaign performance management, website visitor tracking, sales funnel reports, and more.

"In my role continuity is key, so having anytime, anywhere access to the performance of our marketing campaigns and the sales opportunity pipeline through the Act-On mobile app has been essential," said Tim Asimos, Director of Digital Innovation at circle S studio. "The mobile app is intuitive, easy-to-use and has become one of the most-used apps on my iPhone today. Act-On is continuously improving their marketing automation platform to suit the needs of their customers, and the mobile app is a testament to that."

Today's workforce relies heavily on smartphones as their lifeline to email and work when out of the office. To support this new style of working, Act-On has developed a mobile app to fulfill its customers' need for uninterrupted online access. The app makes it convenient for Act-On users to watch the real-time performance of campaigns, event registrations, website visitor tracking and sales pipeline creation, all from the palms of their hands. The Act-On mobile app is available in the App Store and Google Play.

To round out the platform's mobility offerings, Act-On also launched mobile-optimized templates, forms and landing pages with the ability to preview how those pages will render across all mobile devices. For more information on Act-On mobile, please visit: http://www.act-on.com/products/mobile.

To download the Act-On mobile app for iPhone, please visit: https://itunes.apple.com/us/.

To download the Act-On mobile app for Android, please visit: https://play.google.com/store.

To learn more, please visit www.act-on.com or our Marketing Action Blog, join us on Google+, LinkedIn and Facebook or follow us on Twitter for real-time updates and late-breaking news. To join the social conversation, use #ActOnSW.

About Act-On
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and San Mateo, California, and Bangalore, India.