SOURCE: Act-On Software

Act-On Software

April 20, 2015 09:00 ET

Act-On Marketing Automation Is a Technology Essential for Sales

Accelerate the Sales Pipeline With Act-On Anywhere and CRM Connector

BEAVERTON, OR--(Marketwired - Apr 20, 2015) - Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, shared today its latest product capabilities for sales reps, including Act-On Anywhere™ and CRM Connector. These features extend the use of Act-On Marketing Automation for sales and marketing teams alike -- augmenting and enriching CRM data with marketing intelligence and prospect behavior to better personalize sales outreach.

Long believed to fall within a marketer's purview primarily, marketing automation has proven itself a valuable technology for the front office -- optimizing the path to revenue, from initial contact to the closing of sales. Its name has become a misnomer -- Its benefits within a sales organization are tremendous: according to Bulldog Solutions, companies that invest in marketing automation solutions see 70 percent faster sales cycles and 54 percent improvement in quota achievement.

Salespeople using Act-On integrated with CRM can:

  • See marketing touch points and lead scores to know exactly why a lead has been qualified and assigned to them.
  • Prioritize the hottest prospects and spend less time prospecting and more time selling.
  • Access real-time behavioral intelligence about a prospect's interests and activities.

Salespeople using Act-On Anywhere can:

  • Access detailed marketing engagement data about any company or contact while using any browser-based CRM system.
  • Interact effectively with prospects on LinkedIn by viewing any prior interaction they might have already had with your business through Act-On's engagement timeline.
  • Optimize interactions on Gmail by using Act-On's pre-built email templates within the mail app. Track email opens and clicks of any email sent.

Act-On has built native integrations to all major CRM systems including Sugar, SFDC, NetSuite, and Microsoft Dynamics and plans to showcase its latest Sugar CRM integration at SugarCon on April 20-24 in San Francisco, CA.

In addition to exhibiting at SugarCon, Act-On Software CMO Atri Chatterjee will present alongside Christian Wettre, President of W-Systems, in a presentation titled, "Sales is from Mars and Marketing is from Venus," on Tuesday, April 21 from 4:00-4:50pm in Continental 2&3.

To learn more about Act-On for Sales visit: https://www.act-on.com/customers/industries/sales/

About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle -- attract, capture, nurture, convert, and expand. The platform's out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

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