PORTLAND, OR--(Marketwired - November 23, 2016) - Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced it has been named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc, report The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016.
Companies included in the Forrester Wave™ were evaluated across 36 criteria, broken out into three, high-level categories -- Current Offering, Strategy, and Market Presence -- which, in turn, collectively helped determine the individual Forrester Wave™ rankings of the 11 most interesting solution providers invited to participate.
Among the five vendors classified as Leaders, Act-On scored a 4 out of 5 for corporate strategy and product strategy and the highest score possible, 5 out of 5 for marketplace reach. Reference customers of Act-On's marketing automation platform praised Act-On for its ease of deployment, ongoing resource requirements, and "above and beyond" customer support.
"… What Act-On might miss in depth, it reaches in breadth," writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. "Act-On's vision has grown from its initial goal of providing a 'demand gen engine' to enabling marketing's new role as the architect of multichannel engagement across the life cycle."
"We've worked hard to build a product capable of supporting marketing's expanded role across the organization -- a platform mid-market CMOs can depend on for brand, demand, and customer marketing execution," says Andy MacMillan, CEO of Act-On. "At fast-growing and mid-size companies, the marketers' roles and responsibilities now continue well past the point of sale, and it's important they have a product like Act-On that can support their buyer's journey -- from awareness and acquisition, through retention and loyalty."
More than 4,800 businesses worldwide have already turned to Act-On to build brand awareness, drive demand, and expand customer relationships. Act-On's integrated marketing workspace offers a modern feature set for multi-channel engagement across email, web, mobile, social, and direct, and empowers CMOs and their marketing organization to deliver more personalized buying experiences that better connect brands with their buyers.
Concludes MacMillan, "We are where we are today because we're focused on the needs of the CMO and the entire marketing organization -- we are the company built by marketers, for marketers."
About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.
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