BEAVERTON, OR--(Marketwired - Jan 21, 2014) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that it has been named a "Leader" among lead-to-revenue management platform vendors in the January 2014 Forrester Research, Inc. report: "The Forrester Wave™ Lead-To-Revenue Management Platform Vendors, Q1 2014" for small marketing teams and large enterprises.
Act-On is the only vendor to be classified a Leader in both Forrester Wave™ market categories -- Small Marketing Teams and Large Enterprises, and is one of two companies noted for its admirable job delivering functionality for nearly every criterion in the evaluation. Its product and delivery models are right-sized for the small and medium-sized businesses, as well as departments of large enterprises.
The 75 evaluation criteria for the Forrester Wave™ looked at a mix of current product, future vision, and company strength. The criteria were grouped into three high-level buckets: Current Offering, Strategy, and Market Presence -- which, combined, determined the Forrester Wave™ rankings of the nine most significant solution providers invited to participate in the assessment.
"Right from the very beginning, we set our sights on the mid-market companies with revenues under $500M," said Raghu Raghavan, CEO of Act-On Software. "In the process of serving this market, we discovered that mid-market companies might have small marketing teams -- but big ambitions. As we evolved to satisfy their requirements, we found that we had a solution that was very well-suited to large enterprises also."
Companies of all sizes have turned to Act-On in record numbers in order to execute integrated, multi-channel marketing and lead nurturing campaigns. Using Act-On, marketers can automate critical marketing tasks as well as receive rich analytics and reports in real-time, all without the need for IT support. Act-On's 2,000+ customers range in size from small and mid-size businesses to marketing departments of large enterprises, and span all major industry verticals such as services, technology, manufacturing, healthcare and finance.
In 2013, Act-On was selected by Forbes as one of America's Most Promising Companies, made Inc. Magazine's Inc 500 List of Fastest Growing Companies, and was named to the Deloitte Technology Fast 500™ list. To learn more, please visit www.act-on.com.
Concludes Raghavan, "That Act-On is the only privately owned company to make it into the Leaders category for large enterprises is a true testament to the company's vision and product strengths."
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Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound and nurturing programs together -- across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On's fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.