SOURCE: Act-On Software

Act-On Software

March 24, 2014 14:04 ET

Act-On Software to Exhibit at LeadsCon 2014 and Demo Lead Generation and Lead Management Capabilities at Booth 155

BEAVERTON, OR--(Marketwired - Mar 24, 2014) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced its participation at LeadsCon 2014, taking place March 25-26 in Las Vegas, NV. The company will showcase its marketing automation platform and provide live demos of its lead generation and lead management tools at booth 155.

Act-On's marketing automation platform provides the features and functionalities modern marketers need to more effectively market throughout the customer lifecycle. With Act-On, marketers can leverage sophisticated lead generation and lead scoring techniques, without the complexity legacy systems impose.

Act-On's list management capabilities make it easy to import lists and tailor communication to specific segments, based on behavioral actions or demographic information. Similarly, its lead scoring capabilities let marketers identify and prioritize sales-ready leads based on interest and intent, leveraging data collected from engagement with content and actions taken online.

Small marketing teams across multiple vertical industries have adopted Act-On to strengthen and automate its lead-to-revenue-management processes, including:

LearnPad, a global provider of educational tablet solutions and digital content for K-12, adopted Act-On to do more sophisticated online marketing and lead nurturing programs. Since deploying Act-On, LearnPad has experienced a 26x growth in marketing-qualified leads (MQLs), and now produces up to 700 MQLs monthly. Act-On has also enabled LearnPad to launch over 120 different digital campaigns for acquisition, retention, and expansion purposes, and has helped the company leverage email, online content, and events to better address lead generation needs. Read the full case study here.

To The Point Marketing, a digital marketing agency serving a range of B2B and B2C brands, turned to Act-On to provide cutting edge lead generation solutions and better execution of multi-step sales and marketing campaigns. Thanks to Act-On's powerful automated programs, the agency has helped countless clients hone their messaging, keep pipelines filled, and deliver value to new and repeat customers. As a result, efficiency at TTPM is up by 80 percent and profitability has tripled. Read the full case study here.

Flycast Partners, a leading North American provider of IT service management consulting and VAR for BMC Software, relied on Act-On to power its lead management strategy and increase overall revenue performance. By implementing Act-On, Flycast has been able to better prioritize sales-ready leads, eliminate unnecessary cold calls, and personalize messaging according to the specific needs of individual prospects. This has helped Flycast to drastically shorten its sales cycle and exceed sales goals by tenfold. Read the full case study here.

To learn more about the Act-On platform and its lead generation and lead management capabilities, stop by booth 155 at the LeadsCon show, March 25-26 in Las Vegas, NV.

Companies of all sizes have turned to Act-On in record numbers in order to execute integrated, multi-channel marketing and lead nurturing campaigns. Using Act-On, marketers can automate critical marketing tasks as well as receive rich analytics and reports in real-time; all without the need for IT support. Act-On's customers range in size from small and mid-size businesses to marketing departments of large enterprises, including digital marketing agencies. Use of the platform spans all major industry verticals such as services, technology, manufacturing, healthcare and finance.

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About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.