SOURCE: Act-On Software, Inc.

Act-On Software, Inc.

November 12, 2014 02:00 ET

Act-On Software Expands Its Strategic Partnerships in Europe

DRI, iNet Process and The Sugar Refinery Understand the Importance of Marketing Automation in Delivering True Customer Relationship Management

READING, UNITED KINGDOM--(Marketwired - Nov 12, 2014) - Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced its collaboration with three European partners, DRI, iNet Process and The Sugar Refinery to bring best-in-class marketing technologies to mid-market clients in the EMEA region. These companies are all SugarCRM Platinum Partners and are the latest European partners to come aboard the Act-On Partner Exchange [APEX].

Customer Relationship Management is a strategy best addressed when both a CRM system and Marketing Automation platform are integrated, and DRI, iNet Process and The Sugar Refinery understand the unique role Act-On plays in delivering a unified customer experience. These companies are qualified to help clients identify the most effective process, build the strategy, and implement the technology stack to optimize the sales and marketing needs of mid-market companies.

Marketers using Act-On integrated with CRM can:

  • Choose specific segments to import to the Act-On database and market to.
  • Increase sales effectiveness.
  • Use lead scoring to prioritize leads for sales.
  • Measure and report on campaigns throughout the customer acquisition process, from lead to revenue.

Salespeople using Act-On integrated with CRM can:

  • See marketing touch points and scores to know exactly why a lead has been qualified and assigned to them.
  • Prioritize the hottest prospects.
  • Use shared real-time intelligence about a prospect's interests and activities.

The latest European partners to leverage the Act-On and Sugar integration to enhance the modern customer experience include:

DRI, a global IT consultancy working to enhance the customer experience management process is a reseller of CRM, web, and marketing automation software. The firm keenly understands the value of solutions that allow for an end-to-end digital experience, and appreciates Act-On's ability to support its clients' visions.

"To us, marketing automation is more than just a tool with a number of features," said Diogo Cabral, Managing Partner at DRI. "It's a way of connecting business processes and digital touch-points, so as to provide a great -- and consistent -- customer experience."

iNet Process, a firm specializing in organizational relationship management has more than 10 years' experience in reselling and implementing the Sugar platform. The company cites automation and analytics as key points of focus in leveraging Act-On.

"Agility and value are core principles for us, and Act-On delivers this," said Lionel Fernandes, Founder at iNet Process. "Act-On helps fill gaps in sales and marketing with lead scoring and lead nurturing capabilities, and brings an additional layer of intelligence to our customers' CRM strategy." 

The Sugar Refinery, a leading UK SugarCRM partner provides end-to-end Sugar project implementation services to customers of all sizes in all industry sectors. The company has partnered with Act-On because of its tight integration with Sugar and its ability to tie in marketing intelligence and behavioral profiling to offer its clients a better system for lead scoring and nurturing.

"We fundamentally believe that the combination of Sugar and Act-On will cost-effectively address the sales and marketing needs of B2B companies," said Nick Holt, Managing Director at The Sugar Refinery. "The marriage of these two platforms will align sales and marketing, address the issue of lead management, and contribute to shortening our clients' sales cycle."

About Act-On Software
Act-On is a leading provider of integrated marketing automation software, helping 2,500+ companies to tie inbound, outbound, and nurturing programs together - across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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