SOURCE: Act-On Software

Act-On Software

November 19, 2015 09:00 ET

Act-On Software Launches 'Act-On Industry Solutions' to Make Marketing Automation More Effective

Helping Healthcare, Travel, Finance, Manufacturing & Retail Industries Jumpstart Online Marketing Efforts

BEAVERTON, OR--(Marketwired - Nov 19, 2015) - Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced the launch of its latest solution customized for various industries including healthcare, travel, finance, manufacturing & retail, designed to deliver improved ROI and faster adoption of marketing automation. Act-On Industry Solutions is a digital collection of marketing assets, pre-built automated workflows, and industry-specific benchmark results designed to help customers measure success.

Act-On's research shows that marketing programs customized for the needs of an industry yield significantly higher results than those that are not. From content that uses industry-specific terminology to communication workflows that follow industry norms and protocols, marketers can benefit by measuring individual results against their industry peers to better assess program effectiveness and improve overall performance.

Act-On Industry Solutions consists of the following offerings:

  • Content - Industry-specific templates for emails, forms, and landing pages with multiple campaign examples that can be easily imported/exported across accounts.
  • Programs - Pre-built automated workflows to support multi-step nurture and engagement campaigns.
  • Benchmarks - Access to aggregated performance results for marketing activities in various industries.

"We've expanded on our promise of simplicity without compromise by providing our customers with the ability to not only get up and running on the platform quickly, but also access pre-built templates and workflows to make their marketing more relevant and effective for their industry," said Atri Chatterjee, CMO of Act-On Software.

Act-On Industry Solutions will be generally available in December for the five listed industries, and will grow in breadth and depth as the company plans to expand the number of industries it supports as well as the content templates and program types it offers. For more information on Act-On Industry Solutions, visit here.

About Act-On Software
Act-On Software provides the complete marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their marketing and sales efforts throughout the customer lifecycle. Act-On supports an open marketing ecosystem with native integrations to all major CRMs and pre-built connectors to third party applications. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve business success. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

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