SOURCE: Act-On Software

Act-On Software

June 03, 2015 09:00 ET

Act-On Software Named a Top Trusted Website in the Online Trust Alliance 2015 Honor Roll Report

Act-On.com Ranked a Top Website for Security, Privacy, and Consumer Protection for Third Consecutive Year

BEAVERTON, OR--(Marketwired - Jun 3, 2015) - Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced its placement in the Online Trust Alliance (OTA) 2015 Online Trust Honor Roll, an independent audit recognizing businesses with a demonstrated commitment to consumer safety and data protection. Act-On has been named to the list for the third consecutive year, which stands as a testament to the company's enduring stewardship of online privacy and security.

In pulling together this year's report, OTA, a nonprofit that collaborates with industry leaders to empower internet users and improve online trust, audited more than 500 million emails, over 900 websites, and 100,000 unique web pages, across multiple sectors: the Internet Retailer 500 (IR500), Federal Deposit Insurance Corporation (FDIC 100), and Top 50 Social, News/Media, and Federal Government sites, to name just a few. Analysis fell within three main categories: brand protection, privacy, and security.

"Act-On continues to lead the industry in not only adopting security and privacy best practices, but also working to get the industry to follow their lead," said Craig Spiezle, Executive Director and President Online Trust Alliance. "OTA commends Act-On for stepping up and making the Honor Roll for the third consecutive year." 

"The change in the buyer's journey has created a new way for companies to engage and communicate online with prospective customers," said David Fowler, Head of Privacy and Digital Compliance at Act-On. "At each interaction and across every touch point, engagement data is now collected, and as a result, privacy management is even more of a priority."

Previously, less than 30 percent of all companies assessed ultimately made the Honor Roll. Act-On's inclusion in the report three years going only underscores the company's continuing dedication to privacy and trust, and demonstrates its rigorous compliance efforts at a time when transparency is paramount. The 2015 Honor Roll coincides with the White House's recently drafted Consumer Privacy Bill of Rights, intended to help consumers make informed decisions on the privacy and security practices of sites they frequent.

Concludes Fowler, "Act-On has made the OTA Honor Roll for three consecutive years -- this not only validates our privacy and compliance commitment to our clients, but confirms our positon as a thought leader in the industry."

Review the full 2015 Honor Roll report here: https://otalliance.org/HonorRoll

About Online Trust Alliance
The Online Trust Alliance is a 501c(3) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. OTA's goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users' security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship: https://otalliance.org.

About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle -- attract, capture, nurture, convert, and expand. The platform's out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

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