February 28, 2012 14:29 ET

Act-On Software Selects's PowerDialer for Salesforce 4.0 via's AppExchange

Leading Marketing Automation Vendors Continue to Choose for Their Internal Sales Automation Needs; Leverages to Tap Into the Power of Social, Mobile and Open Cloud Technologies to Transform Customers Into Social Enterprise

PROVO, UT--(Marketwire - Feb 28, 2012) -, Inc. today announced Act-On Software has deployed the PowerDialer for Salesforce 4.0 via the AppExchange, the world's most-popular marketplace for business applications. As a marketing automation specialist, Act-On was looking for a sales productivity app for prospecting, and selected for its easy rollout, feature set, support standards, industry leadership and overall results.

Built using,'s social enterprise platform for employee-facing apps, the PowerDialer for Salesforce 4.0 is immediately available for test drive and deployment on the AppExchange at

"It is great to see innovative marketing automation vendors like Act-On experience quick and dramatic results by leveraging and," said David Elkington, CEO of "Marketing firms grasp the true value of an efficient and powerful sales automation app."

"My team loves PowerDialer for Salesforce. We doubled the number of calls and drove a higher conversion rate," said Shawn Naggiar, chief revenue officer at Act-On. "The integration with Salesforce and delivers immediate results for fast-growth companies like ours."

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The PowerDialer embeds communications tools into Salesforce, and enables immediate response to web leads, helping reps sell much more. Marketing companies are especially familiar with landmark research with Harvard Business Review and mentions by Inc. Magazine.

About the Platform and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 200,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,300 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce,, Heroku, AppExchange, and others are trademarks of, inc.

About is an organically grown sales automation and sales intelligence company based in Provo, Utah. offers patent-pending hosted dialer software and lead management technology for inside sales departments in high technology, marketing, insurance, mortgage, online education, non-profits, and more.

Contact Information

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    Ken Krogue
    President, Inc.