SOURCE: Act-On Software

Act-On Software

October 16, 2012 08:59 ET

Act-On Software Supplies SupplyFrame With the Tools to Run Successful Online Global Demand Generation Programs

SupplyFrame Saves Valuable Resources and Sees Increase in Overall Prospect Engagement After Switching to Act-On Software's Integrated Marketing Automation Platform

BEAVERTON, OR--(Marketwire - Oct 16, 2012) - Act-On Software, the world's fastest growing marketing automation company, today announced that SupplyFrame, the leading online influence channel for the global electronics industry, selected Act-On Software's marketing automation platform to run its online global demand generation programs. Since implementing Act-On, SupplyFrame has improved prospect engagement and reduced the amount of time necessary to develop email campaigns and landing pages.

SupplyFrame selected Act-On after trying several marketing solutions that were technically challenging, limited in functionality and time consuming. What SupplyFrame needed was a dynamic and flexible marketing automation suite that would seamlessly integrate with its Salesforce CRM system, and streamline and support its multi-channel marketing objectives. SupplyFrame's primary goal for the Act-On integrated marketing automation platform was to build a qualified demand generation pipeline to more effectively communicate with, and educate, electronics industry marketers on the benefits of utilizing its electronics advertising services.

Act-On was the right solution for SupplyFrame because of its speed of deployment and rich feature set. Users were up and running on the system within days, needing no IT assistance to create, manage and execute email campaigns and lead nurturing programs.

"Once we saw a demo of Act-On it was easy to see the value of the platform compared to past solutions we've used," said Wendy Guerin, director of marketing at SupplyFrame. "Act-On is the most intuitive and cost efficient marketing automation platform that we have seen. With Act-On we received simplicity and ease-of-use, without sacrificing functionality. Any other marketing automation platform would have doubled or tripled our time spent implementing and getting up to speed."

Using Act-On has proven successful for SupplyFrame. Prior to Act-On, SupplyFrame's marketing team had more of an outbound interaction with its email base. Now, the company's customers are engaged by the articles, guides, and reports that constitute the thought leadership campaigns being executed from within the Act-On platform. SupplyFrame receives emails at least once a week from customers who share how much they enjoy reading the new collateral and look forward to the tips each week.

SupplyFrame also uses the Act-On marketing automation platform for lead scoring, list management and website analytics. The analytics and built-in reporting features are used by SupplyFrame to figure out which factors, such as overall topic, email subject line, and time campaign was run, are producing the best results. With the click of a button, SupplyFrame can now drill down to the activity level of each prospect to see a more comprehensive view of their online behavior and engagement with the brand. In addition, Act-On's behavior scoring feature, integrated with Salesforce, gives the sales reps valuable insight into their prospects' needs and interests.

Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On's over 1,100 customers range in size from small and mid sized businesses to small marketing teams within larger companies across all major industry verticals such as technology, manufacturing, healthcare and finance. To learn more, please visit www.act-on.com.

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About SupplyFrame
SupplyFrame, Inc. (http://www.supplyframe.com) is the leading marketing channel for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame provides measurable advertising and marketing products delivering leading inbound and outbound results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media Network. SupplyFrame also operates FindChips.com and QuoteFX.com.

About Act-On
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.

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