SOURCE: Act-On Software

Act-On Software

August 01, 2014 09:00 ET

Act-On Software to Exhibit and Present at GrowthBeat 2014

Marketing Leaders Converge in San Francisco to Share Best Practices for Demand Generation and Customer Experience in the Digital Age

BEAVERTON, OR--(Marketwired - Aug 1, 2014) - Act-On Software, the leading marketing automation provider for small and mid-sized businesses, today announced its participation at VentureBeat's first annual GrowthBeat conference, taking place August 5-6 at the Hotel Nikko in San Francisco, CA. The event is focused on the data, apps, and science of successful marketing, and boasts a stellar line up of executives from leading technology companies. Act-On Software's marketing specialists will be on site to showcase its marketing automation platform at table #4, and will also lead a power lunch titled "Tailoring, Testing, & Tracking - Graduating from Email Marketing to Marketing Automation," on August 5, from 12:00-1:30PM.

Drawing from a wide array of industries, GrowthBeat 2014 aims to highlight tools and technologies that help marketers to better acquire and retain customers, and efficiently generate revenue. Act-On Software's innovative approach to marketing automation fits this framework well, as its technology empowers marketers with the tools needed to deliver personalized, automated campaigns throughout the customer lifecycle, and measure customer conversion at every step of the funnel.

In a 2013 study by the Lenskold and Pedowitz groups, 78 percent of high-performing marketers cited marketing automation as their steadiest driver of revenue; similarly, a separate study by the Aberdeen group saw that companies using marketing automation generated 53 percent more conversions than their peers. Now more than ever, companies are turning to marketing automation to separate signals from noise in data, and nurture relationships with prospects more effectively through automated programs.

Marketing automation is no longer considered simply a nice-to-have technology; it has become a necessity for 21st century businesses looking to grow and compete in the digital age, and will play an outsized role at this year's GrowthBeat conference as a result.

Stop by table #4 at GrowthBeat to learn how to maximize revenue with marketing automation.

About Act-On Software
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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