BEAVERTON, OR--(Marketwired - Apr 28, 2014) - Act-On Software, the leading marketing automation provider for small and mid-market enterprises, today announced its participation at SugarCon 2014, taking place April 28-May 1 in San Francisco, CA. Act-On will showcase its marketing automation platform, and demo its Sugar 7 integration at booth #21.
Act-On Software CMO, Atri Chatterjee will also present at SugarCon alongside Christian Wettre, President of W-Systems, in a presentation titled, "Crossing the Chasm-From Email Marketing to Marketing Automation," on Wednesday, April 30 from 1:00-1:45pm in Continental 2&3.
The Act-On and Sugar 7 integration provides users with a holistic view of the lead-to-cash process -- from first marketing interaction through final sale. The tight integration enables a closed-loop system to measure marketing performance and sales effectiveness, and also helps to maximize revenue. The integration is available at no additional cost to customers who have purchased both Act-On and Sugar.
Companies that integrate Act-On and Sugar benefit from tighter sales and marketing alignment:
Salespeople using Act-On integrated with Sugar can:
- See marketing touch points and scores to know exactly why a lead has been qualified and assigned to them.
- Prioritize the hottest prospects.
- Use shared real-time intelligence about a prospect's interests and activities.
Marketers using Act-On integrated with Sugar can:
- Choose specific segments to import to the Act-On database and market to.
- Use lead scoring schema that will automatically push high-scoring leads into a hot list for sales.
- Manage, recycle, and reassign sales leads based on behavior.
"SugarCRM is committed to working in tandem with Act-On to deliver a highly intuitive and deeply integrated lead-to-cash process for our customers," said Patrick Pahl, VP of Alliances for SugarCRM. "Act-On's native Sugar 7 integration gives customer engagement teams a complete, tightly coupled marketing and sales system that can maximize revenue and retention."
Solution Providers See the Benefit of Integrating Act-On Marketing Automation and Sugar:
OSSCube, a global open source solutions provider, uses open source technologies to help business of all sizes; from Fortune 100 corporations to high-tech startups increase revenue and customer satisfaction through customized, integrated business solutions. OSSCube is an established SugarCRM Platinum Partner, and since becoming an Act-On Platinum Partner has helped clients to increase revenue through fully customized CRM and marketing solutions. Act-On's cloud-based marketing automation platform has proved to be the perfect tool for OSSCube clients looking to enhance their digital marketing footprint while lowering TCO.
W-Systems, a sales and marketing systems integrator for companies spanning the financial, manufacturing, transportation, and publishing industries is a SugarCRM platinum partner, and an Act-On solution provider for the last two years. W-Systems recommends Act-On marketing automation to its mid-market clients looking to do more sophisticated online marketing and demand generation without the complexity and overhead costs that the other systems impose.
Levementum, a national solution provider and systems integrator of CRM and eCommerce technologies, helps companies bridge the gaps between strategy, creativity, and execution by offering customized, cloud-based technologies to address unique business needs. Levementum has been an Act-On partner for one year and recommends the marketing automation platform to its SugarCRM clients looking to increase marketing and sales effectiveness. Act-On's native integration with Sugar provides transparency throughout the marketing lifecycle, from lead-to-cash in real-time.
To learn more about Act-On and its integration with Sugar, stop by the Act-On booth #21 at SugarCon 2014 in San Francisco, CA.
For more information on the Act-On and Sugar 7 integration, visit http://www.act-on.com/products/crm/sugarcrm.
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
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