SOURCE: Act-On Software, Inc.

Act-On Software, Inc.

November 11, 2014 01:00 ET

Act-On Software to Exhibit and Present at the 2014 Festival of Marketing

Marketing Automation Leader to Showcase the Latest in Technology and Know-How That Enables Companies to Drive Business With Marketing

READING, UNITED KINGDOM--(Marketwired - Nov 11, 2014) - Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced its participation at the 2014 Festival of Marketing, taking place Nov 12-13 at the Tobacco Dock, London. The event brings together 4,000 marketers from a wide range of industries to collaborate and address the challenges businesses face in today's age of digital transformation.

Act-On product specialists will be at stand #53 to showcase its marketing automation platform and provide insight on how companies can harness the power of modern marketing technologies to brand, expand, and personalize the customer experience.

Customers Adam Dore and Simon Donkin of SuccessFlow will join Atri Chatterjee, CMO of Act-On Software on stage at Festival of Marketing in a talk titled, "Sales is From Mars and Marketing is From Venus." The presentation will be held Nov 13 on the B2B Stage at 11:30 AM, and will address the evolving relationship between sales and marketing, while also providing programmatic strategies for optimizing alignment and sharing real-world examples of businesses that obtained operational efficiency by marrying marketing automation & CRM.

Stop by stand #53 at Festival of Marketing to learn how Act-On Marketing Automation can help organizations grow and nurture new business, as well as improve customer communication.

About Act-On Software
Act-On is a leading provider of integrated marketing automation software, helping 2,500+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

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