BEAVERTON, OR--(Marketwired - Apr 8, 2013) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced it will exhibit and speak at SugarCon 2013. Act-On executives will demonstrate its marketing automation platform and its latest integration with SugarCRM in booth 112 at the SugarCon expo, taking place on April 8-11 at The Waldorf Astoria in New York City.
SugarCon 2013 is dedicated to exploring the power of open CRM -- enabling the collective enterprise to work together to understand the customer so that everyone can sell, support, and connect with customers more effectively. The event is expected to drive over 1,000 leaders, experts and users in the CRM industry.
Tim Price, vice president of enterprise sales for Act-On Software, will speak on Wednesday, April 10, from 1:45 pm-2:20 pm EDT, on the topic of "CRM and Marketing Automation: Understanding the Customer Relationship Continuum." In addition, Tim will share a joint Act-On and SugarCRM customer testimonial on Tuesday, April 9 from 11:40 am-11:55 am EDT, in the "15 Minute Customer Success Story" theater, located in the back of the Astor Room by the fireplace.
"Prior to Act-On, our marketing team was running multiple, disparate solutions to manage email marketing, landing pages, analytics and forms. This process was becoming cumbersome and reconciliation of campaign response data was time consuming and challenging," said Adam Bookman, president and cofounder of Propelics. "With Act-On's integrated marketing automation suite, we now manage all of our marketing programs from a single dashboard that is seamlessly integrated with our SugarCRM database."
Joint SugarCRM and Act-On customers can ensure that their marketing and sales efforts are completely aligned. The Act-On integrated platform enables customers to seamlessly use information stored in their SugarCRM system to execute targeted, multi-channel campaigns using email, social media, webinars and inbound website visitor tracking. A new plugin for SugarCRM will let users see their contacts' marketing activity history, view "Hot Prospects," and send emails directly from SugarCRM.
Recent enhancements to the Act-On solution for SugarCRM include:
- Authentication to an Act-On account via a panel in the SugarCRM admin console
- Act-On activity history panel in the SugarCRM contact view
- Act-On "Hot Prospects" as a SugarCRM dashboard widget
- "Send Act-On email" button in SugarCRM contact view
Concludes Bookman, "The tight integration between Act-On and SugarCRM has also improved our sales team's efficacy to sell into prospective companies and reduced the amount of time spent contacting unqualified leads. Today, our sales team has greater transparency into marketing campaign performance, the activity of leads, and whether a lead is sales qualified. Act-On now alerts reps of the hot prospects to contact, helping to increase the number of opportunities generated and size of deals won."
Stop by booth 112 to learn why over 1,400 small and mid-size businesses and marketing departments of large enterprises, across all major industry verticals, have adopted Act-On to execute integrated, multi-channel marketing campaigns.
To learn more, please visit www.act-on.com or our Marketing Action Blog, join us on Google+, LinkedIn and Facebook or follow us on Twitter for real-time updates and late-breaking news. To join the conversation on Twitter, use #ActOnSW. Share this news on Twitter: http://clicktotweet.com/3HKbQ
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.