SOURCE: Act-On Software

Act-On Software

March 18, 2013 09:00 ET

Act-On Software to Participate at Microsoft Convergence 2013

Demonstrates Latest Version of Act-On's Integration With MS Dynamics

BEAVERTON, OR--(Marketwire - Mar 18, 2013) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that it will demonstrate recent product upgrades made to the Act-On/MS Dynamics CRM integration at Microsoft Convergence 2013. The conference will be held March 18-21, in New Orleans, LA. Act-On will be located in booth 2350 at the Convergence Expo. 

Convergence is the premier event for the Microsoft Dynamics customer and partner business community; Convergence is where opportunity and innovation meet to deliver real business value. Act-On Software executives will be present at the show and will be available to demonstrate the Act-On marketing automation platform, as well as the latest integration between Act-On and MS Dynamics.

Joint Act-On and Dynamics CRM customers can ensure that their marketing and sales efforts are completely aligned. The Act-On integrated platform enables customers to seamlessly use information stored in their MS Dynamics CRM system to execute targeted, multi-channel campaigns using email, social media, webinars and inbound website visitor tracking.

The key capabilities of the Act-On solution for MS Dynamics include the following:

  • Rapid integration using point and click that connects Act-On to MS Dynamics in minutes
  • Support for the execution of marketing campaigns using both static and dynamic segments created from within MS Dynamics and results synchronized in real time between systems
  • Ability to push new leads from Act-On into MS Dynamics for immediate follow-up by sales
  • Provide access to lead nurturing results and behavioral history of prospects from within the MS Dynamics dashboard to provide sales with a 360 degree view of a prospect's activity 

"As a joint Act-On and Microsoft Dynamics user since 2011, we're very excited about the new developments Act-On has made to its Microsoft Dynamics CRM integration. Several manual steps have now been automated, and event registrations and white paper downloads from signup lists can now easily be synched into the CRM marketing lists. These enhancements help to better streamline our marketing operations, while saving us many hours a month in labor," said Dan Radu, Lead Marketing Automation Consultant at Macromator. "As a company, we manage marketing automation for clients running on Microsoft Dynamics CRM, so we're very pleased that we're able to improve the performance of our clients' systems as well."

Stop by booth 2350 to learn why over 1400 small and mid-size businesses and marketing departments of large enterprises, across all major industry verticals, have adopted Act-On to execute integrated, multi-channel marketing campaigns. 

Act-On's integrated platform helps companies increase revenue, reduce cost of customer acquisition, and more effectively communicate with prospects and customers using email, web, mobile and social. Marketers can manage all of their online marketing efforts from a single dashboard that can be seamlessly integrated with a CRM system to give sales greater transparency and insight into user profiles and various marketing activities.

To learn more, please visit www.act-on.com or our Marketing Action Blog, join us on Google+, LinkedIn and Facebook or follow us on Twitter for real-time updates and late-breaking news. To join the conversation on Twitter, use #ActOnSW.

About Act-On
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.