Contact Information: Contact: Ryan Zuk Sage Software 480-368-3818 ryan.zuk@sage.com Shana Keith Porter Novelli 404-995-4557 shana.keith@porternovelli.com
ACT! by Sage Premium for Workgroups Drives Award-Winning Direct Mail Campaign for Transcontinental Printing
Canadian-Based Printing and Publishing Company's Direct Mail Campaign Facilitated by ACT! Generates 74 Percent Response Rate
| Source: Sage Software
SCOTTSDALE, AZ -- (MARKET WIRE) -- February 12, 2007 -- Sage Software announced today that the
Catalog and Magazine Group of Transcontinental Printing, the largest
Canadian and seventh-largest North American printing company, is using the
ACT! by Sage Premium for Workgroups contact and customer management
solution to manage its direct marketing campaigns. A recent direct mail
campaign managed using ACT! generated a 74 percent response rate,
significantly exceeding typical response rates, which were 2.6% or less for
lead generation direct marketing campaigns in 2006, according to data from
the Direct Marketing Association (DMA). The results won Transcontinental
Printing the DMA's 2006 International ECHO Award for strategy, creativity
and results in the business-to-business marketing category.
"For our award-winning 'Get the Right Combination' campaign, we mailed 200
lock boxes to prospects matching very specific criteria organized in our
ACT! database," said Bruce Jensen, Transcontinental Printing vice president
of sales. "Two years ago, we could not have generated targeted lists with
this level of precision in such a short time, but using ACT! we did it all
in a day."
Adopting An Easy Approach To Contact And Customer Management
Transcontinental's Catalog & Magazine Group had minimal results with an
alternative contact management system prior to implementing its ACT!
solution. The company's previous system was not well adopted among
employees, resulting in fragmented use, inconsistent lead tracking methods
and no central location for customer information. The Catalog & Magazine
Group has since used ACT! to standardize its sales and marketing processes
and cites a cost-effective rollout and easy to use features as key
benefits.
Fifty-five employees in Transcontinental's Catalog and Magazine Group
including vice presidents, sales directors, sales representatives and
business development coordinators now share a centralized ACT! database.
"ACT! is well received by everyone on our team because each employee has
experienced the first-hand benefits of having all of our customer
information accessible from one location," continued Jensen. "Our
salespeople have quickly embraced ACT! as a simple to use and effective
productivity tool that helps them make more sales."
Transcontinental worked with Donna Freedman of Success Analytics, an ACT!
Certified Consultant and Premier Trainer, to customize ACT! for the Catalog
and Magazine Group's specific workflow requirements. Freedman also
integrated ACT! with Swiftpage, an ACT! add-on solution that provides
enhanced e-mail marketing and response tracking capabilities, to support
the Catalog and Magazine Group's electronic marketing activities.
"ACT! has helped Transcontinental's Catalog and Magazine Group become a
sales leader within the company," said Freedman. "Their success with ACT!
has inspired other groups within the organization to take a look at
adopting ACT!."
ACT! by Sage
ACT!, first introduced in 1987, is the number-one selling contact and
customer management solution and preferred choice of over 2.5 million
registered users and more than 35,000 corporate customers to organize,
access and manage their critical customer information. ACT! delivers
powerful contact and customer management capabilities with flexible
deployment and customization options to help individuals, selling
professionals and corporate workgroups improve productivity and increase
sales.
ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products
designed specifically for the needs of small and mid-sized businesses that
also includes Sage CRM, SageCRM.com and Sage CRM SalesLogix. For more
details, visit www.sagecrmsolutions.com or call (888) 855-5222.
About Transcontinental Printing
The largest printer in Canada and seventh-largest in North America,
Transcontinental also ranks as the country's leading publisher of consumer
magazines and French-language educational resources, and its second-largest
community newspaper publisher. Transcontinental distinguishes itself by
creating strategic partnerships that integrate the company into its
customers' value chain, notably through its unique newspaper printing
outsourcing model and its value-added services. From mass to highly
personalized marketing, the company offers its clients integrated solutions
which also include a diverse digital platform and a door-to-door
distribution network of advertising material. Transcontinental is a company
whose values, including respect, innovation and integrity, are central to
its operation.
Transcontinental (TSX : TCL.A ) (TSX : TCL.B ) has more than 14,000 employees
in Canada, the United States and Mexico, and reported revenues of C$2.2
billion in 2005.
About Success Analytics
Success Analytics has been helping companies "fit the pieces together to
become more productive and profitable" for close to 20 years. Our talented
and experienced team of professionals specializing in CRM, workflow and
business process engineering, and business intelligence creates and
implements integrated business solutions on time and on budget, backed by
customized training and on-going support. For more information please visit
www.successanalytics.com or call (877) 651-0262.
About Sage Software
Sage Software supports the needs, challenges, and dreams of more than 2.7
million small and mid-sized business customers in North America through
easy-to-use, scalable and customizable software and services. Our products
support accounting, operations, customer relationship management, human
resources, time tracking, merchant services and the specialized needs of
the construction, distribution, healthcare, manufacturing, nonprofit and
real estate industries. Sage Software is a subsidiary of The Sage Group
plc, a leading international supplier of accounting and business management
software solutions and related products and services for small and
mid-sized businesses. Formed in 1981, Sage was floated on the London Stock
Exchange in 1989 and the Group now has 5.2 million customers and employs
over 13,000 people worldwide. For more information, please visit the Web
site at www.sagesoftware.com/moreinfo or call (866) 308-2378.
© 2007 Sage Software SB, Inc. All rights reserved. The Sage Software logo
and the Sage Software product and service names mentioned herein are
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affiliated entities. All other trademarks are the property of their
respective owners.