Contact Information: Contact: Ryan Zuk Sage Software 480-368-3818 ryan.zuk@sage.com Shana Keith Porter Novelli 404-995-4557 shana.keith@porternovelli.com
ACT! by Sage Premium for Workgroups Helps Design North, Inc. Simplify Direct Mail Campaign Management
ACT! Contact and Customer Management System Also Eases Transfer of Critical Client Details During Employee Transitions
| Source: Sage Software
SCOTTSDALE, AZ -- (MARKET WIRE) -- January 9, 2007 -- Sage Software announced today that Design
North, Inc., a brand strategy and design firm, is using ACT! by Sage
Premium for Workgroups to manage its ongoing direct marketing campaigns and
provide employees with historical information regarding key contacts and
customer relationships. Since implementing ACT!, Design North has automated
marketing activities such as targeted mailings and follow-up activity
scheduling that historically took several hours to complete, converting
them into simple tasks that now take only a few minutes each.
"ACT! provides our company with the data organization and activity
coordination that is necessary to drive business growth," said Lee
Sucharda, president, Design North. "For example, using the Lookup feature
within ACT!, we are able to target specific groups of customers such as
food or beverage manufacturers with the most appropriate information. After
a marketing activity is entered in ACT!, follow-up activities are
automatically scheduled for each of our team members ensuring that we are
communicating with clients and prospects on a regular basis."
Simplified Daily Tasks And Eased Employee Transitions
Prior to implementing ACT!, Design North's client and prospect information
was stored in an outdated database and miscellaneous employee files. The
company needed to streamline its business processes and reduce the amount
of time needed to complete them. It was also critical that client details
remained within the organization during times of employee transition.
Design North worked with Muskus Management Corporation, an ACT! Certified
Consultant, to implement a customized version of ACT! Premium for
Workgroups and train employees. Muskus Management used intuitive design and
customization capabilities in ACT! to automate workflow, aid employee
adoption and create simple procedures for securing and transferring
valuable client data.
"ACT! is the perfect solution for Design North because of its easy
customization capabilities, and its integration with Microsoft® Outlook®
helps make managing multiple direct mail campaigns simple and cost
effective for small businesses," said Cheryl Muskus, president of Muskus
Management Corporation.
ACT! by Sage
ACT!, first introduced in 1987, is the preferred choice of over 2.5 million
registered users and more than 35,000 corporate customers to organize,
access and manage their critical customer information. ACT! delivers
powerful contact and customer management capabilities with flexible
deployment and customization options to help individuals, selling
professionals and corporate workgroups improve productivity and increase
sales.
ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products
designed specifically for the needs of small and mid-sized businesses that
also includes Sage CRM, SageCRM.com and Sage CRM SalesLogix. For more
details, visit www.sagecrmsolutions.com or call 888-855-5222.
About Design North
As a second-generation, family business, Design North creates inspiring
design that delivers powerful results for companies marketing brands in the
retail environment. For more information, please visit the Web site at
www.designnorth.com or call (262) 898-1090.
About Muskus Management Corporation
Muskus Management Corporation is a management consulting firm that
specializes in providing solutions to the challenges small to medium-size
businesses are faced with each day. The company was established in 1990 and
strives to help businesses use technology tools to increase their
effectiveness by improving their business processes. For more information,
please visit the Web site at www.muskusmgmt.com or call (414) 453-4500.
About Sage Software
Sage Software supports the needs, challenges, and dreams of more than 2.7
million small and mid-sized business customers in North America through
easy-to-use, scalable and customizable software and services. Our products
support accounting, operations, customer relationship management, human
resources, time tracking, merchant services and the specialized needs of
the construction, distribution, healthcare, manufacturing, nonprofit and
real estate industries. Sage Software is a subsidiary of The Sage Group
plc, a leading international supplier of accounting and business management
software solutions and related products and services for small and
mid-sized businesses. Formed in 1981, Sage was floated on the London Stock
Exchange in 1989 and the Group now has 5.2 million customers and employs
over 13,000 people worldwide. For more information, please visit the Web
site at www.sagesoftware.com/moreinfo or call (866) 308-2378.
© 2007 Sage Software, Inc. All rights reserved. The Sage Software logo and
ACT! are registered trademarks or trademarks of Sage Software SB, Inc. or
its affiliated entities. All other trademarks are the property of their
respective owners.