SOURCE: Sage Software

January 09, 2007 10:00 ET

ACT! by Sage Premium for Workgroups Helps Design North, Inc. Simplify Direct Mail Campaign Management

ACT! Contact and Customer Management System Also Eases Transfer of Critical Client Details During Employee Transitions

SCOTTSDALE, AZ -- (MARKET WIRE) -- January 9, 2007 -- Sage Software announced today that Design North, Inc., a brand strategy and design firm, is using ACT! by Sage Premium for Workgroups to manage its ongoing direct marketing campaigns and provide employees with historical information regarding key contacts and customer relationships. Since implementing ACT!, Design North has automated marketing activities such as targeted mailings and follow-up activity scheduling that historically took several hours to complete, converting them into simple tasks that now take only a few minutes each.

"ACT! provides our company with the data organization and activity coordination that is necessary to drive business growth," said Lee Sucharda, president, Design North. "For example, using the Lookup feature within ACT!, we are able to target specific groups of customers such as food or beverage manufacturers with the most appropriate information. After a marketing activity is entered in ACT!, follow-up activities are automatically scheduled for each of our team members ensuring that we are communicating with clients and prospects on a regular basis."

Simplified Daily Tasks And Eased Employee Transitions

Prior to implementing ACT!, Design North's client and prospect information was stored in an outdated database and miscellaneous employee files. The company needed to streamline its business processes and reduce the amount of time needed to complete them. It was also critical that client details remained within the organization during times of employee transition.

Design North worked with Muskus Management Corporation, an ACT! Certified Consultant, to implement a customized version of ACT! Premium for Workgroups and train employees. Muskus Management used intuitive design and customization capabilities in ACT! to automate workflow, aid employee adoption and create simple procedures for securing and transferring valuable client data.

"ACT! is the perfect solution for Design North because of its easy customization capabilities, and its integration with Microsoft® Outlook® helps make managing multiple direct mail campaigns simple and cost effective for small businesses," said Cheryl Muskus, president of Muskus Management Corporation.

ACT! by Sage

ACT!, first introduced in 1987, is the preferred choice of over 2.5 million registered users and more than 35,000 corporate customers to organize, access and manage their critical customer information. ACT! delivers powerful contact and customer management capabilities with flexible deployment and customization options to help individuals, selling professionals and corporate workgroups improve productivity and increase sales.

ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and mid-sized businesses that also includes Sage CRM, and Sage CRM SalesLogix. For more details, visit or call 888-855-5222.

About Design North

As a second-generation, family business, Design North creates inspiring design that delivers powerful results for companies marketing brands in the retail environment. For more information, please visit the Web site at or call (262) 898-1090.

About Muskus Management Corporation

Muskus Management Corporation is a management consulting firm that specializes in providing solutions to the challenges small to medium-size businesses are faced with each day. The company was established in 1990 and strives to help businesses use technology tools to increase their effectiveness by improving their business processes. For more information, please visit the Web site at or call (414) 453-4500.

About Sage Software

Sage Software supports the needs, challenges, and dreams of more than 2.7 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.2 million customers and employs over 13,000 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

© 2007 Sage Software, Inc. All rights reserved. The Sage Software logo and ACT! are registered trademarks or trademarks of Sage Software SB, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.

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