SOURCE: Callidus Software Inc.

Callidus Software Inc.

October 02, 2012 07:00 ET

Acteva Selects CallidusCloud's LeadFormix Marketing Automation Solution to Improve Lead Management

PLEASANTON, CA--(Marketwire - Oct 2, 2012) - Callidus Software Inc. (NASDAQ: CALD), a leading provider of hiring, learning, marketing and selling cloud software, announced today that Acteva®, a leading worldwide provider of a Cloud-Based Registration, Payment and Management platform for Events & Training Programs, has selected CallidusCloud's marketing automation solution. LeadFormix™ will be used to track anonymous website visitors across multiple sites, to provide the sales teams better quality leads with more visibility into buyer intent. The agreement was signed in the third quarter.

CallidusCloud's marketing automation solution provides an easy-to-use, collaborative SaaS platform designed for inside sales, sales, marketing, and web optimization teams to transform their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenues.

Blog: www.calliduscloud.com/salespulse
LinkedIn: www.linkedin.com/company/calliduscloud
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Twitter: @calliduscloud
Web: www.calliduscloud.com

About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud©, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. From back office to the field, from desktop to mobile, we ensure organizations have the right tools to be more effective and perform better. The combined power of our clouds, our people, and our partners fuels growth, empowers the work force and delivers real value. CallidusCloud drives performance and productivity for over 1500 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for quicker hiring, simpler learning, better marketing, and smarter selling.

For more information, please visit www.calliduscloud.com.

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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