SOURCE: Actiance

Actiance

October 07, 2014 10:02 ET

Actiance Accelerates Social Media Adoption With Integrated Training

Actiance Enhances Its Socialite Service With a Key Hire and New Partnership to Help Regulated Organizations Better Train Their Sellers to Reap the Benefits of Social Media While Managing Risk

REDWOOD CITY, CA--(Marketwired - Oct 7, 2014) - Actiance, the leading provider of compliance, security, archiving and eDiscovery for all critical business communications, today announced an integration with PeopleLinx, a leading provider of social business enablement and training, to facilitate social media adoption. One of the key ingredients to social business enablement is ensuring that sales professionals have access to training and support as they undertake their journey from being a new social media user to a sophisticated social seller. To further help organizations establish and rapidly roll out their social media programs, Actiance also hired Phil Gerbyshak as Director of Social Strategy. A prominent speaker on social media, Gerbyshak brings 15 years of experience of training in various sectors, including financial services, to assist Actiance's customers.

"Today's regulated industries are at a major turning point -- either embracing social for its sales and corporate branding potential, or lagging in adoption and seeing their competitors pull ahead in the race," said Phil Gerbyshak, Director of Social Strategy at Actiance. "Only by fusing together the right combination of policies, processes and technologies will organizations benefit from increasing employee adoption of social media and use it to grow sales."

Through the integration with PeopleLinx, Actiance will deliver a streamlined social media user experience with training videos built directly into Socialite to expedite the adoption of social media among regulated users. This self-service model is designed to help users in regulated industries utilize social media effectively. The tutorials will initially consist of 18 short videos on social networking and business development topics, best-practice tips on social selling, and how to use Socialite. The Socialite content discusses sharing pre-approved content, interacting with clients and prospects, and analyzing the impact of users' activities. The videos are available through the Socialite portal and the Socialite toolbar on Facebook, LinkedIn, and Twitter. Sellers will also be able to schedule one-on-one training directly through the portal.

"The value of social media is clear, and we are seeing numerous business professionals realize the benefits of social selling and networking already," said Kevin O'Nell, CEO of PeopleLinx. "To ensure regulated employees derive value from social media, we empower them with training that is practical and accessible. Actiance shares our vision, and we're thrilled to see our partnership open the world of social media to new individuals."

"For social media programs to be successful, especially in heavily regulated companies, it's critical to have the right building blocks from the outset," said Ed Terpening, Senior Consultant, Altimeter Group. "Social media is not a 'if you build it, they will come' endeavor. It takes an investment of strategy, people, technology and governance, to do social media right. That includes best practices gleaned from social strategy experts and training tools tailored for a particular business and its requirements."

Socialite makes it possible for an organization's employees to access and engage on public social networks like Facebook, LinkedIn, Twitter, Google+, and YouTube in a way that satisfies strict compliance, legal, and security requirements. Socialite allows compliance and IT professionals to control features of social networking sites; integrate compliance and social-sharing capabilities into other applications; monitor and alert on inappropriate key words, phrases, and patterns in real-time; and track and capture activities and content for compliance or eDiscovery purposes. Captured content can then be exported to Alcatraz, the first context-aware™ archive, where communications are preserved in context in an easy-to-view format to make review and eDiscovery faster and less costly.

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About Actiance
Actiance® is the global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and context-aware™ archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading email, social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), IBM (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).

Actiance headquarters are in Redwood City, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.

About PeopleLinx

Founded in 2009 by early LinkedIn employees, PeopleLinx makes social selling easy. Our gamified platform helps employees optimize their profiles (establish credibility), leverage their relationships (get warmer introductions), and engage their connections with targeted content (attract prospects). PeopleLinx was named a Gartner Cool Vendor for 2014. Customers include Fortune 500 leaders in banking, insurance, legal, high-tech, and professional services. For more information or to schedule a demo, please call 267.773.7320 or visit www.PeopleLinx.com.