SOURCE: Actiance


March 06, 2014 08:00 ET

Actiance and Shoutlet to Provide Organizations With Compliant Social Marketing

The Partnership Allows Organizations to Realize Social Marketing ROI in Compliance With Industry Regulations and Information Governance Policies

REDWOOD CITY, CA--(Marketwired - Mar 6, 2014) - Actiance, a provider of end-to-end social business governance for the enterprise, and Shoutlet, an independent cloud-based social relationship platform provider, today announced a partnership that integrates Shoutlet's social marketing capabilities with Actiance Socialite, and its governance platform. This partnership allows organizations to scale social across their workforce, and allow employees to communicate, collaborate, and realize the benefits of social media while meeting the strictest compliance and information governance requirements.

"Modern organizations understand the business case for allowing their employees to actively use social networks," said Kailash Ambwani, President and CEO of Actiance. "But for some, internal governance requirements, the risk of litigation, or government regulations have kept social networks just beyond their reach. Through this partnership, any organization can use the Shoutlet platform to realize the benefits of being social, all while compliance and legal teams rest easy."

"Brands find themselves constantly challenged to meet compliance guidelines without sacrificing the necessary level of timeliness, nimbleness, and freedom to communicate," said Aaron Everson, President and Chief Strategy Officer at Shoutlet. "Brands that implement a solution that leverages Actiance and Shoutlet's social marketing tools can have that peace of mind and, by mitigating compliance risks, focus their energy on building the business through smart, engaging social channels."

Giving employees access to public social networks allows them to engage directly with their customers and prospects on the networks they use every day, creating new opportunities to grow the business. However, enabling access and promoting the use of public social networks such as Facebook, LinkedIn, and Twitter is not without risk to an organization.

Any organization, regardless of industry, is acutely aware that inappropriate or untimely posts could result in litigation or sensitive company information to be leaked, negatively impacting an organization's brand image and their bottom line. Regulated industries like financial services, insurance, and the pharmaceutical industry have already been issued guidelines by their regulators with specific rules on how employees can use social networks. As well, organizations in many other industries, like the energy and healthcare industries, have been issued regulatory guidelines regarding the appropriate use of social networks to help ensure standards of business or to protect proprietary company information. Compliance with these requirements means that organizations have to institute the ability to control, monitor, capture, and review communications and posts on social networks.

Shoutlet's API-based integration with Actiance Socialite helps mitigate these risks by giving organizations the ability to efficiently control, monitor, and capture Facebook, LinkedIn, and Twitter content and activities posted by users on the Shoutlet platform. This allows organizations to comply with industry regulations and corporate governance policies. To initiate compliance, a Shoutlet user simply authorizes Socialite with account access. Content is then captured as it is created, edited, and deleted, including events like comments, replies and retweets while preserving the social context. Captured content is monitored by Socialite for key words, expressions, and phrases to help ensure compliance with an organization's policies for acceptable use and information security. If a user revokes authorization, or if authorization fails, Socialite can alert the appropriate line managers that a user is no longer in compliance with company policies.

Furthermore, in line with industry regulations and the principles of good corporate governance, captured content can be sent to long-term storage in Alcatraz, Actiance's cloud-based archive that allows review of social conversation with context. Moreover, social media conversations can be reviewed in Alcatraz alongside email, instant messages, unified communications, and enterprise social content captured by Actiance in a contextual way that mimics the original chronology and format. Overall, Alcatraz makes eDiscovery easier, faster, and more cost-effective by allowing organizations to archive, find, and review content with greater accuracy and confidence.

The joint Actiance and Shoutlet integration is available today. For more information, contact or

About Actiance

Actiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and (CRM).

Actiance is headquartered in Redwood City, California. For more information, visit or call 1-888-349-3223.

About Shoutlet

Shoutlet is an enterprise-class, cloud-based social relationship platform that empowers brands to build meaningful customer relationships by harnessing the power of social marketing. More than 600 brands and agencies in 50 countries use Shoutlet to publish, engage, and measure social marketing campaigns that gather consumer data to drive measurable business impact. Headquartered in Madison, WI, Shoutlet has additional offices in New York, San Francisco, and London. Current customers include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, NASCAR, Canon, Shutterfly, and Norwegian Cruise Line. For more information, visit and follow us on Twitter @shoutlet.