REDWOOD CITY, CA--(Marketwired - Jul 20, 2016) - Actiance, the leader in communications compliance, archiving, and analytics, today announced enhanced Actiance Socialite support for Instagram, ensuring that companies using Instagram as an enterprise communication tool meet compliance mandates. Now companies using Instagram to engage with customers, build brand awareness, and communicate with employees can monitor, archive, and generate analytics for Instagram posts, images, and comments. Actiance Socialite enables companies to capture social media posts in context and retain data, including the images, for instant search and retrieval.
Businesses are increasingly adopting Instagram within the enterprise as a tool for building brand awareness and connecting with prospects and customers. Half of all Instagram users follow a brand and 60 percent of users learn about products and services via the mobile application. As a result, Instagram recently announced a suite of new tools for businesses to meet their unique needs. Companies adopting Instagram and other social channels must acknowledge that these channels are visible and subject to regulatory scrutiny. For example, regulatory bodies classify Instagram posts as advertisements and exchanged comments as business records.
Similar to traditional channels like email, failure to follow compliance regulations on social media, such as the Securities and Exchange Commission (SEC) Rule 17a4 which dictates how information must be preserved on electronic media, can lead to injunctions, fines, and costly lawsuits. Actiance Socialite creates and downloads Instagram images and comments for preservation so companies can provide proof of supervision in the event of audits, monitor Instagram activity for governance and policy enforcement, and create analytics using captured Instagram activities.
"Forward-thinking companies are increasingly using Instagram and other social channels to connect with digital audiences. Yet as they do so, they must remain compliant with data preservation and social media endorsement regulations," said Joanna Belbey, Social Media and Compliance Specialist, Actiance. "Actiance Socialite makes it easy for companies to support new channels, such as Instagram, as they enter the enterprise and make the most of their communications data for both regulatory and business purposes."
Actiance Socialite with Instagram support is available now. Learn more about Actiance Socialite.
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Actiance is the leader in communications compliance, archiving and analytics. We provide compliance across the broadest set of communications and social channels with insights on what's being captured. Actiance customers manage over 500 million daily conversations across 70 channels and growing. Customers include the top 10 U.S., top 5 Canadian and top 8 European and top 3 Asian banks. The Actiance advantage is customers stay ahead of compliance and uncover patterns and relationships hidden within their data. Learn more at www.actiance.com.
Actiance headquarters are in Redwood City, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.