SOURCE: Actiance

Actiance

October 25, 2016 08:00 ET

Actiance Appoints Cynthia Crossland as Chief Marketing Officer

Senior marketing executive to drive global marketing efforts for company's next phase of growth

REDWOOD CITY, CA--(Marketwired - Oct 25, 2016) - Actiance, the leader in communications compliance, archiving, and analytics, today announced Cynthia Crossland has joined Actiance as chief marketing officer. Crossland will report directly to Actiance's president and CEO, Kailash Ambwani, and will lead the company's corporate, field, partner, and digital marketing activities and strategies.

Click to Tweet: #Marketing leader @cynthiaanna joins @Actiance as #CMO - bringing 15+ years of experience http://bit.ly/2f9WJOH

In her new role, Crossland will drive the worldwide strategy for brand awareness, go-to-market programs, and demand-generation initiatives. These marketing programs will align with and support the company's business strategy for growth built on extending its industry leadership in communications compliance, archiving, and analytics.

"Cynthia brings extraordinary marketing leadership and demand generation experience to Actiance," said Kailash Ambwani, CEO, Actiance. "She has successfully developed strategies for consumer and high-tech industries that significantly accelerated growth. Her industry knowledge will help us elevate the Actiance brand, increase our digital presence, and drive revenue growth across the Actiance platform."

Crossland brings more than 15 years of brand strategy, digital marketing, and software leadership experience in the enterprise and consumer markets to her new role as CMO. She previously served as vice president of marketing at Interactive Data where she led the development and implementation of strategic vision, demand generation, and life cycle account-nurturing campaigns for software-as-a-service (SaaS) lines of business. Crossland's previous marketing roles span leading brands including PwC, Mattel, Fox, AOL and ICE, as well as management consulting at early-stage technology companies.

"Actiance's extensive experience in compliance makes it one of the most trusted solutions in the industry," said Cynthia Crossland, CMO, Actiance. "I am excited to join its knowledgeable leadership team as we continue to grow the company's presence and help customers harness the power of enterprise communications channels today and in the future."

Learn more about the Actiance leadership team.

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About Actiance
Actiance is the leader in communications compliance, archiving, and analytics. We provide compliance across the broadest set of communications and social channels with insights on what's being captured. Actiance customers manage over 500 million daily conversations across 70 channels and growing. Customers include the top 10 U.S., top 5 Canadian and top 8 European, and top 3 Asian banks. The Actiance advantage is customers stay ahead of compliance and uncover patterns and relationships hidden within their data. Learn more at www.actiance.com.

Actiance headquarters are in Redwood City, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.