SOURCE: Actiance


April 30, 2013 12:00 ET

Actiance to Educate LinkedIn FinanceConnect Attendees on How to Achieve ROI From Compliant Social Media Activities

Company's General Manager of Social Business Joins Executives From Putnam Investments and Thrivent Financial on Panel

BELMONT, CA--(Marketwired - Apr 30, 2013) - Actiance, helping organizations benefit from communications, collaboration and social networking, today announced its GM of social business Sarah Carter will speak at the 2013 LinkedIn FinanceConnect event, May 2, 2013 in New York. Presenting with experienced financial services leaders, Carter will provide advice on how to align key compliance requirements with the ROI of authentic social communications within LinkedIn marketing and sales initiatives. LinkedIn FinanceConnect provides a forum for senior financial services marketing leaders to discuss trends, share case studies and outline opportunities and challenges for current strategic marketing efforts.

"The conversation is no longer focused on if, but how to use social to ensure ROI from specific activities. It's vital to know how to engage and monetize content and conversations while remaining compliant. I'm excited to share my insights on how firms can make the successful transition from social media compliance to ROI during the session," said Carter.

What: Path from compliance to ROI
Where: Time Warner Center, New York, NY
When: Thursday, May 2, 2013 at 4:00pm ET
Panelists: Jayme Lacour, social media director at Putnam Investments; Knut Olson, senior vice president at Thrivent Financial for Lutherans; Paul Johnston, vice president and deputy general counsel at Thrivent Financial for Lutherans; Sarah Carter, general manager of social business at Actiance

An IBM Redbooks thought leader on social business and recognized expert in the financial services industry, Carter works closely with FINRA, IIROC, the FSA and SEBI to craft social media policy for regulated industries. She works with Actiance clients, prospects and other executives on best practice social media and collaboration strategies.

To register for the event, please visit

For more information on Actiance or its products, please visit:

About Actiance
Actiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and (CRM).

Actiance is headquartered in Belmont, California. For more information, visit or call 1-888-349-3223.