BELMONT, CA--(Marketwire - Feb 12, 2013) - Actiance (www.actiance.com) helping organizations benefit from communications, collaboration and social networks, today announced the availability of Socialite® Engage mobile for iPhone®. The first in a line of mobile products and services from Actiance designed to allow for the compliant use of social on any device.
With an intuitive interface that delivers quick, easy access to Socialite the mobile app features a popular content library and key social connections to allow busy financial advisors and distributed team members to build their business, personal brands and engage while on the move.
"Like many financial companies we are seeing a huge uptick in the use of mobile devices by our advisors as well as their use of social networks to connect with customers," says Kelly Hoffman, Marketing Manager at Janney Montgomery Scott. "And we're concerned about governance. The Socialite Engage Mobile app combines the functionality and security of Socialite with a purpose built mobile app to allow advisors to stay connected with their clients anywhere, anytime."
As the Bring Your Own Device (BYOD) trend grows, more employees are now using their personal mobile devices to keep in touch with prospects and to connect with customers. In fact, according to research conducted by ByAllAccounts, 43.9 per cent of registered investment advisors regularly use iPhones. As a result, access to Socialite features on mobile devices isn't just a matter of convenience; it's a vital part of ensuring compliance when users connect with audiences on social networks.
"Evidence from our social customers, such as Janney and CIBC WoodGundy, reveal social media to be one of the best ways to find new customers, build and nurture those relationships, and to build your personal brand," said Sarah Carter, General Manager of Social Business at Actiance. "It's clear that the use of social while mobile is much higher and our mobile app is proving a clear winner in increasing productivity and engagement, while meeting all the regulatory requirements our clients encounter."
Key features of the Socialite Engage mobile app include:
- Native iOS mobile app with intuitive functionality for easy adoption
- Ability to browse, manage and engage with an aggregated news feed from Facebook, LinkedIn and Twitter connections
- Select and share pre-approved material from a content library
- Create personalized messaging and share according to granular pre-approval rules
- Crowdsourcing capabilities to show high performing content
- Push notifications when social contacts engage with content or posts
"With the iOS release we begin our quest of allowing users to leverage social media with compliance and governance on all devices," says Ajesh Shah, senior product manager Actiance. "I'm looking forward to delivering compliance for BYOD and supervised device users across the enterprise."
The Socialite Engage mobile app is available as a free download from the App Store and requires a Socialite account provided to users by their organization. Additional mobile platforms, will be available in 2013.
Actiance Socialite is the leading social media engagement platform that allows organizations to maximize the value of social media by empowering employees to share pre-approved content, interact with clients and prospects, and analyze the impact of published content. From financial services to healthcare to energy, industries enable their employees to use social to expand the corporate brand, acquire new customers, and deepen existing relationships.
For more information on Actiance or its products, please visit:
Actiance® is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business.
The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).
Actiance headquarters are in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.