SOURCE: Andiamo Corporation

July 27, 2011 15:35 ET

Action App Corporation Completes New Advertising Implementation

ST. PETERSBURG, FL--(Marketwire - Jul 27, 2011) - Andiamo Corporation (PINKSHEETS: ANDI) through its subsidiary, Action App Corporation (www.action-app.com) is excited to announce the completion of new code which allows for the full implementation of rotating advertisement availability in all of its free apps.

Previously, the apps were only implemented with Iads, which was only providing a small percentage of fill rate on their available advertising space. As this is a significant portion of revenue, Action App looked for alternatives to increase the fill rate for their available advertising inventory.

"Our programmers worked hard and re-wrote the code so that our free apps now look for multiple resources to fill our available advertising inventory. With this new code implementation, we are now reaching a much higher advertising fill rate," said Dustin Secor, CEO.

Action App has also created and implemented proprietary software code to allow for better cross marketing of their apps within their subscriber base. This new software code allows Action App to immediately target their apps individually or as a group to better self promote their apps which should result in higher rankings and as a result, higher revenue adding to profitability and shareholder value.

This new proprietary software has resulted in 10 of their apps ranking in the top 100 in their respective categories in the Istore as of July 26, 2011. In June 2011, apps from Action App reached nearly 1 million downloads.

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