SOURCE: Action Engine

May 13, 2008 08:57 ET

Action Engine Becomes the First On-Device Portal (ODP) Company to Offer Integrated Mobile Instant Messaging

Enables Top Media Brands, Including AOL, to Support Chat and Social Networking Services Within Their Mobile On-Device Portals

BELLEVUE, WA--(Marketwire - May 13, 2008) - Action Engine® Corporation, The On-Device Portal Company™ (ODP), today announced the availability of the first integrated instant messenger (IM) service for on-device portals. Content companies and media brands that use Action Engine's on-device portal technology now have the option of creating portals that offer consumers an easy way to chat or instant message friends without using a browser or leaving the on-device portal experience. Action Engine is the first ODP vendor to implement a fully integrated instant messaging feature in its offerings, bringing its customers fast, uninterrupted, mobile IM and social networking functionality.

According to the second annual AP-AOL Instant Messaging Trends Survey, many IM users are spending time instant messaging from their cell phones. The survey, which examined instant messaging trends and usage habits of more than 1,200 IM users, revealed that 25 percent of the respondents send IMs from their cell phones including one in three teens (32 percent). Additionally, the survey revealed the IM users are instant messaging from within their social networking profiles.

"More than 147 million people worldwide are using social networking services on their mobile devices today and instant messaging is a critical part of that experience," said Jim Souders, senior vice president of worldwide operations at Action Engine. "Consumers expect the same fast and responsive instant messaging experience they enjoy on their computers to translate to their mobile phones. With Action Engine's robust and intuitive mobile user experience, the cell phone will become the social networking platform of choice for the future."

Today, instant messaging on the mobile Web forces the consumer to visit the network and refresh the entire IM conversation page with each instant message they send, resulting in a user experience that is often slow and fragmented. Conversely, the instant messaging technology in the Action Engine on-device portal experience sends each individual message over the network only without performing an entire page refresh. This results in a faster chat experience with fewer network delays.

Action Engine's first deployment of the instant messaging technology is within the new AOL MyMobile Beta on-device portal. AOL MyMobile is an interactive suite of services and content designed to enable consumers to access their favorite AOL applications, including AIM®, AOL® Mail, MapQuest®, CityGuide, Moviefone®, News, Weather and more from a single screen. Consumers can use AOL MyMobile to communicate by sending AIM messages from their phone to friends sitting at their computers or on their cell phones. A beta version of AOL MyMobile is available now to Windows Mobile users across all major networks in the U.S. The application can be downloaded by entering http://wap.aol.com/mymobile into their phone's browser, then selecting "Get AOL MyMobile BETA." AOL MyMobile will be available for other popular mobile operating systems in the coming months.

About Action Engine

Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, monetize and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software for numerous companies including AOL, The Wall Street Journal.com, MarketWatch.com, Barron's.com, MSNBC.com, Sports Illustrated, Golf.com, TiVo, Sprint, and Verizon Wireless. Additional information is available at +1 (425) 498-1500, info@actionengine.com, and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact Information

  • Press Contacts:
    Action Engine
    Anne Baker
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    +1 (425) 498-1527
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