SOURCE: Action Products International, Inc.

July 03, 2008 15:02 ET

Action Products Appoints Eric Deininger VP Sales

Children's Toy and Crafts Marketer Strengthening Internal Leadership Team

ORLANDO, FL--(Marketwire - July 3, 2008) - We are very pleased to announce the appointment of Eric L. Deininger to vice president of sales, Action Products International's (NASDAQ: APII) children's toy and craft division. Mr. Deininger is a world-class sales and marketing executive bringing over 15 years of proven record of growing children's toys and sports product businesses. Mr. Deininger has in-depth expertise in driving sales, branding and launching innovative, successful product lines into multiple distribution channels, including both specialty toy and national retail channels. Mr. Deininger's strategic approach and management will advance Action Products' sales and our leadership position into additional untapped distribution channels.

Eric is a proud husband, a father of two, and is based in Action Products' headquarter office in Orlando, Florida.

"Benefitting from continued services of corporate resource consultants, Exiance LLC, we are actively engaged in honing our leadership team as an integral part of our strategic plan to best address industry-wide challenges. With a portfolio of leading children's toy and craft brands, we believe strengthening our operational leadership is the lynchpin to improving performance of this operating division. "We are well poised to gain market share through execution of best-of-class sales and marketing efforts." notes Ronald Kaplan, CEO of Action Products International, the division's parent company.

About Action Products International, Inc.

Action Products International, Inc., is a global manufacturer and distributor of brand-focused educational toys. Headquartered in Orlando, Florida, the Company's product line includes premium wooden toys, action figures, play-sets and activity kits that emphasize educational fun within the themes of arts and crafts, nature and science. In business for over thirty years, the Company's products are distributed and sold by more than two thousand retail stores in the US, Canada and the UK. For more information about the Action Products International, Inc., please visit our website at

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