SOURCE: Action Products International, Inc.

July 09, 2008 11:00 ET

Action Products Appoints Jae Hong to Lead Marketing Efforts

Leading Toy and Crafts Marketer Strengthens Leadership Team

ORLANDO, FL--(Marketwire - July 9, 2008) - We are pleased to announce the appointment of Jae Hong as our Director of Marketing. Mr. Hong holds a BA from University of Pennsylvania and is a classically trained consumer packaged goods marketer starting his career with Procter & Gamble and then gaining his children's products expertise with children's art and craft category leaders such as Prang Dixon-Ticonderoga and Crayola. He has launched over 30 new product lines and is adept in the disciplined process of brand and category management and introducing consumer-focused innovative products. A painter and sculptor himself, Mr. Hong brings an unparalleled passion, intellect and pedigree to lead Action's marketing and product development team.

"Jae brings a strong foundation of marketing and new product development experience that will be pivotal in accelerating the growth trajectory of Action's market share in the children's toy and crafts categories," notes Ron Kaplan, CEO of APII, Action's parent company.

About Action Products International, Inc.

Action Products Toys & Crafts, a division of Action Products International, Inc. (NASDAQ: APII), is a global manufacturer and distributor of brand-focused educational toys. Headquartered in Orlando, Florida, the Company's product line includes premium wooden toys, action figures, play-sets and activity kits that emphasize educational fun within the themes of arts and crafts, nature and science. Action brands include I Dig Dinosaurs®, Space Voyagers®, Curiosity Kits® Jay Jay the Jet Plane™, Kidz Workshop™ and more. In business for over thirty years, the Company's toy and craft products are distributed and sold by more than two thousand retail stores in the US, Canada and the UK. For more information about Action Products Toys & Crafts and Action Products International, Inc., please visit our website at

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