SOURCE: Action Products International, Inc.

March 07, 2006 11:11 ET

Action Products Expands Sales Staff With the Addition of Toy Industry Veteran

ORLANDO, FL -- (MARKET WIRE) -- March 7, 2006 -- Action Products International, Inc. (NASDAQ: APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys, is pleased to announce the addition of John Shobe to the sales staff.

Mr. Shobe has spent twenty years with Hasbro, Inc. with positions in Senior Sales, District and Regional Manager, and finally as Director of Sales for Kid Dimension. He was seven (7) times awarded "Hasbro Salesman of the Year."

As a Sales Manager for Toy Biz, and later Empire, Mr. Shobe increased his account sales from $4 million to $12 million in 1996. He also increased sales from $13 million to $39 million and Target sales from $5 million to $12 million as sales manager with Empire Industries.

Mr. Shobe also has experience as an independent sales rep and had formed his own independent sales representative organization to market leading toy product lines.

Mr. Shobe holds an Associate of Science Degree in Marketing and Economics from Cooke County College and is a graduate of the BBA Program, Marketing and Finance, from Southern Methodist University.

Jointly commenting, "We are extremely pleased to have John Shobe as a member of our sales staff," said Lawrence Bernstein, President and Ron Kaplan, CEO. "John has vast experience and a track record of success in the sales and marketing aspect of the toy industry and we are anxious to put his extensive knowledge and skills to work immediately."

"I am very excited to be a part of Action Products. The recent additions of Larry Bernstein and other key personnel is a very positive direction for a company that has experienced continued growth and favor in the trade. I look forward to contributing to the continued growth of Action Products, a company that emphasizes educational and positive play environments," commented Mr. Shobe.

About Action Products International, Inc.

Action Products International, Inc, based in Orlando, Florida, is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG® series, Space Voyagers® "The most authentic Space Toys on the Earth," ToddWorld™ soft play toys, Climb@Tron™ window-climbing robots, Curiosity Kits® and IMADETHAT™. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web sites at and

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Ray Oliver
    Investor Relations Officer
    407/481-8007 extension 723

    Adam Ben-Evi
    SBW Alliance Group