SOURCE: Action Products International, Inc.

Action Products International, Inc.

August 04, 2011 08:00 ET

Action Products International Announces Two New Additions to Corporate Advisory Board as Company Embarks on New Direction

NEW YORK, NY--(Marketwire - Aug 4, 2011) - Action Products International, Inc. (PINKSHEETS: APII) today announced the addition of two individuals to the company's advisory board as the company transitions to become an acquirer and provider of technologies and services that bring value to individuals and businesses.

Joining the advisory board are Donald C. Bennett, who brings more than 40 years' experience in the public markets including advising multiple public companies on their growth, expansion and marketing plans as they introduced various products to international markets; and David Shiflett, Vice President of Zillacomm Inc., President of Zillacomm Canada and Founding Director of Zillacom Energy Network, whose expertise in the telecommunications industry as well as the securities and technologies industries will prove invaluable as Action Products begins to build its business for the future. David Shiflett also serves on the board of advisors for Heart Transverter SA, E3 Greentech, Vizzeco and Email2.

"We are very grateful that Don and David have agreed to join our advisory board," said Gary Polistena, President and CEO of Action Productions International. "Don's expertise and experience in patent and development of new technologies will be particularly valuable to us as we begin to implement our business plan. Likewise, David's proven success in the creation of Zillacomm Group as well as his knowledge of infrastructure solutions for rapidly developing converging technologies is equally important as we move forward."

Polistena said that Action Products is presently talking with a number of potential acquisitions that will work synergistically in the company's new business model. "We have been working diligently for the past year to reposition Action Products International, and the addition of these two businessmen to our advisory board is the first step in our new direction. I look forward to their contributions and counsel."

Since inception, Action Products International continues to focus in product and service development in educational technology and technology commodity spaces and is currently evaluating potential acquisitions to leverage its horizontal product models. Moving forward as planned, Action Products International maintains ascending shareholder value in small to mid cap companies that offer unique products and services, which aligns with the near future strategy of vertical expansion. In 2011, Action Products International plans to execute a new vertical business model with parents in (CCI) Convergent Cloud Infrastructure and networks, (SaaS) Software as a Service, (SMaS) Social Media as a Service.
The company intends to capitalize on the global shift from traditional Enterprise Software, Hardware and Licensing to Net Zero Access Cloud Computing, Mobile Handsets, Laptops, Notebooks, Tablets, Applications and Set-Top TV for social, political, financial, commercial and industrial cloud economies globally.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the U.S. Securities & Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of information, future events or otherwise.