SOURCE: Action Products International, Inc.

March 15, 2006 12:20 ET

Action Products International Inc. Enters Strategic-Alliance With Premier Funding and Financial Marketing Services

Financial Public Relations Firm to Tell 'Good-Toy' Story to Wall St.

ORLANDO, FL and PHOENIX, AZ -- (MARKET WIRE) -- March 15, 2006 -- Action Products International, Inc. (NASDAQ: APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys, announces the company has formed a strategic alliance with Premier Funding and Financial Marketing Services of Phoenix, Arizona. Premier Funding will focus on corporate imaging and financial retail market awareness, to continue expansion of APII's existing, thousand plus, shareholder base.

Ronald Kaplan, Action Products' Chair, stated, "We believe this relationship with Premier will significantly broaden investor awareness of our stock, and brand awareness of our products to the financial community. We believe Premier will introduce our unique company to the public markets, broker dealer associations, financial services sector and institutional investors, providing benefit for all of our shareholders."

Kelly Black, President and CEO, said, "We are proud to work with Action Products International Inc. We are impressed with the high quality standards of the Company's executive management, transparency, and unique market opportunities the company is able to achieve through their discipline and growth strategies. In addition to a string of acquisitions, the recent addition of key internal management personnel is another enhancement we find very compelling."

About Action Products International, Inc.

Action Products International, Inc, based in Orlando, Florida, is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System™, the I DIG® series, Space Voyagers® "The most authentic Space Toys on the Earth," ToddWorld™ soft play toys, Climb@Tron™ window-climbing robots, Curiosity Kits® and IMADETHAT™. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web sites at www.apii.com, www.curiositykits.com and www.ImadeThat.com

About Premier Funding

Premier Funding and Financial Marketing Services is "the liaison to the investment community," finding the right financial support and solutions for the capital needs of high quality, publicly traded, companies. Premier is also provides corporate imaging, public relations, financial marketing, and sales marketing support.

Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contacts:

    Premier Funding & Financial Marketing Services
    Ph. +1-480-649-8224
    Ms. K. Black
    President
    Email Contact

    Heather Kerwin
    Investor Relations
    Email Contact