SOURCE: Action Products International, Inc.

Action Products International, Inc.

February 24, 2009 10:00 ET

Action Products International, Inc. Now Showing on

APII Posts Online Videos and Content to Reach Global Shareholders

ORLANDO, FL--(Marketwire - February 24, 2009) - Action Products International, Inc. (NASDAQ: APII) announced today that the company, a publicly traded corporation, which operates as a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment, is now performing on provides an online presence beyond any traditional medium. Through company videos, audio interviews, and a variety of unique multimedia features, provides public and private companies more exposure to the online investment community. The team at focuses on a sophisticated, technical process to assess, refine, and manage our clients' web strategy.

"We are proud to be bringing a new audience to APII and pleased to be showcasing their growing brand," stated Keith Williams, President of

" offers a great platform for APII to reach our shareholders and allows us to deliver multi-media content and up-to-date, real-time information," commented Neil Swartz, CEO of APII.

This introduction of the new online exposure follows the recent launch of a new website, While at consumers can see online videos, learn more about every product, review the educational content and play value for Action Toys while being able to locate a retailer within their hometown or make a purchase online. The second phase of, which is expected to be ready in early spring, will include online interactive activities allowing children to enter the "Fun Zone" of the site that will have online games, free downloads, and additional value added on line content.

About Action Products International, Inc.

Action Products International, Inc. ("APII") is a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment. Headquartered in Orlando, Florida, APII's product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toys Inc. products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toys Inc., please visit our websites at and

About utilizes the most innovative and creative techniques in order to serve publicly traded companies with ultimate company visibility. By providing companies with a breakthrough into today's financial market, has both the technical skills and the real world experience that will enable clients to reach the online investor community quickly. For more information please visit

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "projects," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and APII assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause APII's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for APII's products and services, APII's ability to continue to develop markets, general economic conditions, APII's ability to secure additional financing and other factors that may be more fully described in APII's reports to shareholders and periodic filings with the Securities and Exchange Commission.