SOURCE: Action Products International, Inc.

August 13, 2008 16:47 ET

Action Products International, Inc. Updates Proposal to Acquire BE Overseas Investment Group, LLC

ORLANDO, FL--(Marketwire - August 13, 2008) - Action Products International, Inc. (NASDAQ: APII), a designer, manufacturer and importer of branded educational children's and craft products, announced today that it has reached an understanding regarding the amount and form of consideration to be paid for the purchase of BE Overseas Investment Group, LLC. ("BE"). Subject to closing of the proposed acquisition; as consideration for all of the membership interests in BE Overseas, APII, through its wholly-owned subsidiary Action Healthcare Products, Inc., will pay 500,000 (five hundred thousand) shares of restricted APII common stock.

"In addition to entry into new high growth consumer product industries, this acquisition will bring additional strong management allowing us to achieve the goals set forth in our shareholder communications," says APII CEO, Ronald Kaplan.

Per Neil Swartz, CEO, BE Overseas, "In addition to other BE portfolio assets, we are already on our way to introducing new innovative medical devices to the North American market. As part of APII we will have the infrastructure that will expedite our sales and distribution for these products and product lines. As an Action company we will release our new products within Action Healthcare Products."

The transaction is expected to close by the end of August. The transaction is subject to standard conditions of closing. Following the closing, management plans to hold an investor web-cast laying out strategies for sustainable growth and profitability.

About Action Products International, Inc.

Action Products International, Inc. is a global manufacturer and distributor of brand-focused educational and non-violent children's products. In business for over thirty years, the Company's products are distributed and sold by more than two thousand retail stores in the US, Canada and Internationally. For more information about Action Products International, Inc., please visit our website at www.apii.com.

About BE Overseas Investment Group, LLC.

With a focus on developing small- to mid-sized businesses, BE Overseas specializes in identifying and partnering with existing and emerging international firms to help deliver aggressive growth and market performance. To deliver strong financial returns, BE Overseas manages and directs the executive management teams of its partner companies with the goal of expanding markets, improving market share and developing innovative products. This focus allows BE Overseas to provide a strategic direction and financing vehicles to its partnered companies that deliver results in immediate revenue growth and investment returns. www.beoverseasinvestmentgroup.com

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "will," "intends," "anticipates," "believes," and "expects." The forward-looking statements are made based on information available as of the date hereof, and Action Products International, Inc. assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause Action Products International, Inc.'s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for Action Products International, Inc.'s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for Action Products International, Inc. and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

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