SOURCE: Action Products International, Inc.

Action Products International, Inc.

August 26, 2011 08:29 ET

Action Products International Issues Letter of Intent to VizzEco Inc.

NEW YORK, NY--(Marketwire - Aug 26, 2011) - Action Products International, Inc. (PINKSHEETS: APII) today announced it that has entered into a Letter of Intent to merge with Google Apps® reseller VizzEco, an Ontario company. Following the merger, the two companies plan to jointly create a synergistic vertical business model designed to gain maximum benefit from leveraging the respective strengths of each company to market VizzEco's licensed Google® products and service offerings to their targeted customer market, consisting primarily of small and medium-sized businesses.

VizzEco is a licensed world-wide reseller of Google® products and services, including Google Apps® and the soon to be released Google Plus for Business® (Google+4B), which will integrate social media as a service. The VizzEco business model is designed to capitalize on the trend towards use of cloud computing services (SaaS) in replacement of PC-based software by assisting small and medium-sized businesses to take advantage of the benefits offered by SAAS. VizzEco also intends to establish a network of retail outlets to generate sales and provide customer training in order to facilitate market acceptance of Google Apps® and Google+4B services.

Safe Harbor Statement

This press release contains forward-looking statements. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as its future results of operations and financial condition. Such risks include, but are not limited to, the effects of competition with existing enterprises and/or new entrants into the company's markets and industries, fluctuations in currency exchange rates, domestic and global economic conditions generally, the company's ability to obtain financing and attract suitable personnel where required to fully implement its business plan, the adoption and acceptance by the marketplace of the company's technologies and product and service offerings, the possibility of new technologies that are competitive with the company's planned product and service offerings and the effects of future political and economic developments both in the United States and abroad, among others. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of information, future events or otherwise.

Action Products International, Inc.
419 Lafayette Street
New York, NY 10003

VizzEco, Inc
5935 Airport Road
Suite 400 Mississauga
ON Canada L4V 1W5