SOURCE: Action Products International Inc.

September 17, 2007 10:59 ET

Action Products Int'l Further Enhances Product Safety Measures

"Chain of Custody" Oversight for Paints Used in Production of Its Branded Products

ORLANDO, FL--(Marketwire - September 17, 2007) - Action Products International (NASDAQ: APII), a leading U.S. specialty toy producer, announces further practices in ensuring safety for our museum-quality products, already subject to testing at the highest standards before they reach retailer shelves.

Reacting to the recent product issues being reported by large manufacturers, Action Products is further enhancing its policies on paint testing, with reinforced procedures, including overseeing the "chain of custody" of paint supplied to manufacturing facilities.

The company recently updated its policies to require independent testing certification of each lot of paint before delivery to product production lines, and has issued a requirement to all of its factories that they only use paints from pre-designated approved paint suppliers certified by the International Standards Organization (ISO). Certified paint suppliers providing paints for use with Action Products' toys and activity kits will be limited to a select few, so that these policies can be closely monitored. [See Safety Message at] The company will now increase this scrutiny by overseeing the "chain of custody" to ensure that paints tested before leaving paint manufacturers are the same as those applied to its products.

"We have a manageable number of factories producing for us, allowing us to supervise production at each site," notes Robert Zumbahlen, a spokesperson at the company's operations department. "We are also encouraged by the strong cooperation our CPSC is receiving from government regulators overseas with additional testing required before export to our facilities or customers. We and our customers will be doubly assured regarding the safety of the paints used in our products."

About Action Products International Inc.

Action Products International Inc. (NASDAQ: APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive children's products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at and

Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Debbie Serkin
    Communications Director
    Action Products International Inc.
    (407) 660-7225
    Email Contact