SOURCE: Action Products International, Inc.

November 29, 2007 13:30 ET

Action Products Quality Assurance Signage Promote Safety Awareness

Product Safety Awareness Key to Action

ORLANDO, FL--(Marketwire - November 29, 2007) - Action Products International, Inc. (NASDAQ: APII), a leading educational toy company, announced they have issued quality assurance labels and signs to retailers across the country promoting that their toys are Responsibly Made and Tested. With the recent widely publicized product recalls by other toy companies, Action Products is emphasizing that their toys are carefully designed and manufactured to meet or exceed safety regulations.

For more than 30 years, Action Products has provided safe, high quality toys for children around the world.

"We understand that producing safe, quality toys is of utmost importance to our retailers and their consumers, which is why it is a top priority in every facet of our company," said Rick Malagodi, president of Action Products International, Inc. "With the quality assurance labels prominently displayed on product boxes, we feel this is the most effective way to communicate our continued dedication to and concern for children and their safety."

Rob Burrows, chief financial officer of Action Products, added, "By placing these quality assurance seals on Action Products toys already on our customers' store shelves as soon as possible, retailers can rest assured they've done their part to give parents confidence in purchasing our products during the busy holiday shopping season."

If retailers need any additional safety seals or materials, or have any questions about product safety, please feel free to contact Action Products Communications Manager, Billie Anne Dinkel at 407-660-7221.

About Action Products International, Inc.

Action Products International, Inc. (NASDAQ: APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive children's brands. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at

Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

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