SOURCE: Action Products International, Inc.

April 11, 2006 10:24 ET

Action Products™ Selects Distributor to Expand Sales Downunder

Established Distributor of Toys, Crafts and Consumer Products to Expand Distribution in Australia, New Zealand

ORLANDO, FL -- (MARKET WIRE) -- April 11, 2006 -- Action Products (NASDAQ: APII) announced today it has attained an agreement for the distribution of APII's proprietary brands in Australia and New Zealand, with J Leutenegger Pty. LTD. Plans call for the expansion of sales and distribution of the Curiosity®, I DIG®, Space Voyagers®, I Made That™ and other brands across retail venues from toy stores, specialty chains, and large (big box) retailers in the nation of over 20 million.

"We are committed and excited about the opportunities to expand our sales and distribution of our products and brands internationally," commented Lawrence H. Bernstein, President of Action Products. "An International expansion plan is a natural and achievable progression for the Action Products platform. We are pleased with J Leutenegger's ability to service all areas of the retail marketplace in their home territory. I also look forward to still further expansion of our international distribution and achieving more consistent contributions to our annual revenue base, from overseas."

On a recent visit to the Action Products' offices in Orlando, Mr. Dale Riley, the J Leutenegger's representative, commented, "We are very pleased to begin sales of the award winning Action Products and Curiosity range of products across Australia. We are confident that we can expand business for our partners, Action Products Int'l, across the nation in a positive and progressive fashion."

About J Leutenegger Pty Ltd. J Leutenegger Pty Ltd, a Sydney based company was founded in 1891 and is the oldest company in the Australian craft industry, with annual sales of over $20 million. J. Leutenegger Pty Ltd is part of HGL Limited a publicly listed Australian company. J Leutenegger extensive involvement in the Australian craft market makes them an ideal distributor for all of Action's brands. J Leutenegger recently debut the Action line of products at the 2006 Australian Toy Hobby and Nursery Fair, held at the Sydney Showground, Sydney Olympic Park. The show attracted many of the country's specialty independents and larger toy retailers.

About Action Products International, Inc. Action Products International, Inc, based in Orlando, Florida, is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG® series, Space Voyagers® "The most authentic Space Toys on the Earth," ToddWorld™ soft play toys, Climb@Tron™ window-climbing robots, Curiosity Kits® and IMADETHAT™. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web sites at, and

Forward-Looking Statements Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

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