SOURCE: Action Products International, Inc.

Action Products International, Inc.

February 12, 2009 10:40 ET

Action Toys Features Toys Under $10.00 at NYC Toy Fair

Action Toys Offers Over 20 Non-Violent Craft and Educational Toys Retailing Under $10.00

ORLANDO, FL--(Marketwire - February 12, 2009) - Action Products International, Inc. (NASDAQ: APII) announces plans to show a full line of non-violent craft and educational toy products from several of their key brands including Curiosity Kits®, Space Voyagers®, I DIG®, Climbatron® and Play and Store® that can retail everyday for under $10.00. These items are expected to add opportunity to retailers' shelves who are looking for unique safe products that will be easy on the consumers' wallets while also providing a better educational, non-violent and craft toy play experience.

"Our line of Under $10.00 toys that will be featured at the NYC Toy Fair are the perfect fit for these hard economic times. Action has been manufacturing toys for nearly 30 years and we believe that children benefit long term through play. We want parents to be able to offer their children this opportunity while providing them safe non-violent toys that fit within their current tightening family budget," commented VP of Sales and Marketing, Ken Ninomiya. "Action Products has a long solid history of supplying high quality safe non-violent educational and craft toys. Action Toys Inc. will offer smart toys and great brands for years to come at a number of price points so all consumers can share in the play experience our brands offer."

This week's introduction of the economically right priced products follows the recent launch of a new website www.ActionToysInc.com. While at www.ActionToysInc.com consumers can see online videos, learn more about every Action Toys product, review the educational content and play value for every Action Toy while being able to locate a retailer within their home town or make a purchase on line. The second phase of www.ActionToysInc.com which is expected to be ready in early spring will include online interactive activities allowing children to enter the "Fun Zone" of the site that will have on-line games, free downloads, and additional value added on line content.

About Action Products International, Inc.

Action Products International, Inc. ("APII") is a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment. Headquartered in Orlando, Florida, APII's product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toys Inc. products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toys Inc., please visit our websites at www.apii.com and www.ActionToysInc.com

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "projects," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and APII assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause APII's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for APII's products and services, APII's ability to continue to develop markets, general economic conditions, APII's ability to secure additional financing and other factors that may be more fully described in APII's reports to shareholders and periodic filings with the Securities and Exchange Commission.