SOURCE: ActionJetz


September 24, 2009 21:56 ET

ActionJetz: It's All Fun and Games in This Pinoy Entrepreneur's Life

MAKATI, THE PHILIPPINES--(Marketwire - September 24, 2009) - A local Pinoy entrepreneur has cracked the international world of online gaming with the development of the first Philippine developed Virtual World for kids, ActionJetz. Developed by Makati based design studio ModelWorks Philippines Inc, ActionJetz will be taken to the world in a joint project with RBI Toys Inc, subsidiary of RBI Holdings Limited, a leading toy manufacturer listed on the Hong Kong Stock Exchange (HKSE: 566).

Maurice Chan, Executive Vice President of RBI Toys Inc, announced the new venture ahead of the Fall Toy Preview to be held in Dallas from the 6th - 9th of October where the best of Pinoy fun and games will be on display for the world to see.

Mr Chan said, "This initiative will position our line of small scale children's die cast collectibles in the emerging space of online play and provide us with a pipeline of new development going forward. Increasingly this is the future of children's toys and we are excited to develop the online opportunities with the ModelWorks studio."

ActionJetz, developed by Darwin Tardio, is a virtual world for children which enables kids to collect not only physical die cast collectibles such as the F-16 and F-14 fighter jets, but to play with their jets online. The ActionJetz will have a suggested retail of $4.99 through leading toy retailers and specialty outlets around the world.

The site encompasses a vast virtual world and features numerous mini games, each themed to the aircraft the kids collect, the ability to move around the virtual world, chat and play with other pilots, take quizzes, earn points as they fly missions and complete tasks and customize their hangar and ready room, the place where pilots relax before they fly missions.

Tardio is not stopping with ActionJetz; the studio has recently entered into a joint venture with Tree-House Kids, a leading toy line sold through Walmart and Bass Pro Shops throughout the United States, to develop a virtual world for its line of merchandise.

Tardio will set off for California next week for a series of meetings and to attend the Dallas Fall Toy Preview.

Tardio said, "It is fantastic that the wonderful talent and skills of the Filipino designers is finding an international stage; who knows this could be the start of something big."

Contact Information

  • For more information contact:
    Darwin Tardio
    Burgundy Corporate Tower, Suite 26P
    252 Sen Gil Puyat Ave
    Phone + 63 2 403 1861