SOURCE: ActionX

ActionX

October 01, 2013 09:00 ET

ActionX and Branding Brand Announce Mobile Commerce Partnership

NEW YORK, NY--(Marketwired - Oct 1, 2013) - ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, today announced a partnership with Branding Brand, the largest mobile commerce platform to major retailers.

"Our partnership with ActionX is a natural and complimentary fit that gives our customers a way to accelerate revenue growth in the mobile channel," said Chris Mason, Branding Brand co-founder and CEO.

Recently named to Inc. magazine's Inc. 500 list, Branding Brand is the largest developer of mobile sites and apps for retailers including American Eagle Outfitters, Costco, and Ralph Lauren. ActionX is focused on maximizing the lifetime value (LTV) of mobile customers through a platform that combines ROI-driven customer acquisition with mobile and tablet retargeting to drive transactions.

"Our companies have similar missions, in that we both focus on turning mobile into a lucrative channel for retailers," says Evan Schwartz, Co-Founder and CEO of ActionX. "Driving mobile revenue starts with the customer experience and Branding Brand is the leader in developing mobile retail sites and apps to the biggest retail brands in the world. We are excited to work with Branding Brand's marquis clients to use our mobile retargeting platform to accelerate mobile revenue growth."

Increased investment interest in mobile commerce led both ActionX and Branding Brand to secure new funding rounds in Q3 2013. A recent $9.5 million Series B funding round led by Insight Venture Partners brings the total funding for Branding Brand up to $17 million. A recent $3M venture round with participation from Softbank Capital, Verizon Investments and Lerer Ventures brings the total funding for ActionX up to $5 million.

About ActionX
ActionX was built to transform the way companies drive revenue through the exploding mobile channel. The ActionX platform connects the dots between mobile customer acquisition and mobile retargeting giving brands the tools they need to drive revenue. Founded by seasoned e-commerce veterans, ActionX is backed by SoftBank Capital, Verizon Investments, Lerer Ventures, AOL Ventures, Golden Venture Partners and other top industry leaders. For more information visit www.actionx.com

About Branding Brand
Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Costco, and Ralph Lauren. Founded in 2008 by three friends from Carnegie Mellon University, the company launched a mobile platform at the end of 2009 to seamlessly extend brands into optimized experiences for smartphones, tablets, and in-store. It is now the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit http://www.brandingbrand.com

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