SOURCE: ActionX

ActionX

December 19, 2013 09:00 ET

ActionX Implements Dynamic Creative Engine for Mobile Retargeting

New Offering Drives Relevance and Results for Mobile Retailers

NEW YORK, NY--(Marketwired - Dec 19, 2013) - ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, today announced its dynamic creative engine for mobile. While dynamic creative has been traditionally used for desktop display advertisers, ActionX is bringing one of the first platforms to offer dynamic creative across mobile devices.

ActionX's dynamic creative engine improves the relevance of clients' retargeting campaigns by featuring products and offers in which users have previously viewed or expressed interest. The ActionX solution builds personalized ad creative in real-time, incorporating relevant product images and other attributes. In addition to creating compelling, personalized content, the ad units deep link into the client mobile apps, delivering a frictionless shopping experience.

The ActionX dynamic creative engine has already successfully incorporated hundreds of thousands of distinct products into millions of individual ad creatives, while supporting Evidon's Ad Control opt-out, consistent with ActionX's commitment to respect consumer privacy preferences. Notably, the ActionX creative engine works regardless of publishers' support for MRAID, the mobile rich media advertising standard.

"Until now the desktop has been the only platform capable of taking advantage of product level dynamic creative successfully," said Evan Schwartz, CEO of ActionX. "Our results have shown that dynamic creative is not only possible, but highly effective for mobile. Given the rapid growth of mobile commerce, we are excited to be offering a unique and proven solution that further cements our position as a leader in mobile retargeting."

About ActionX
ActionX was built to transform the way companies drive revenue through the exploding mobile channel. The ActionX platform connects the dots between mobile customer acquisition and mobile retargeting giving brands the tools they need to drive revenue. Founded by seasoned e-commerce veterans, ActionX is backed by SoftBank Capital, Verizon Investments, Lerer Ventures, AOL Ventures, Golden Venture Partners and other top industry leaders. For more information visit www.actionx.com

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