SOURCE: ActionX

ActionX

March 20, 2014 09:00 ET

ActionX Launches Crossfire, a Simplified Cross-Screen Data Solution for Retargeting

Crossfire Gives Brands the Power to Unify Engagement Data From Mobile Apps, Mobile Web and Desktop Web

NEW YORK, NY--(Marketwired - Mar 20, 2014) - ActionX (www.actionx.com), the first platform that connected the dots between mobile customer acquisition and mobile retargeting, today announced Crossfire, the first cross-screen data capture solution to accurately identify and engage consumers on mobile apps, mobile web and desktop web. ActionX now has the capability to synchronize client data across multiple screens without the need for an SDK, capturing and streamlining all engagement across mobile browser, app, or web.

Having solved the mobile commerce challenge of delivering relevant ads to consumers within mobile apps, ActionX has now solved the challenge of delivering relevant content to consumers across any platform or device. The Crossfire solution provides retailers and marketers with an easy to implement, 100% privacy compliant solution to mobile app and cross-screen retargeting.

"In today's world where consumers are using one device and then picking back up where they left off with another device, a holistic approach to retargeting is critical to driving transactions," said Evan Schwartz, CEO of ActionX. "With Crossfire, we focused on simplifying the data collection technology so that the same tags work across all screens and in mobile apps."

ActionX's Crossfire technology, integrates with their already proven dynamic creative engine and real-time segmentation technology to deliver relevant ads to consumers across screens and drive extremely high return on ad spend for retail, travel and subscription clients. 

About ActionX
Selected as one of Forbes' 2014 Most Promising Companies, ActionX is the leader in mobile app and cross-screen retargeting. Founded by seasoned e-commerce veterans, ActionX is backed by SoftBank Capital, Verizon Investments, Lerer Ventures, AOL Ventures, Golden Venture Partners and other top industry leaders. For more information visit www.actionx.com

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