ACTIV Financial

October 05, 2010 10:18 ET

ACTIV Financial First to Distribute Premier Data Feed From NASDAQ OMX PHLX(SM) (PHLX®)

Market Innovator Now Offers Direct, Real-Time Access to Data From One of the Largest U.S. Options Exchanges

NEW YORK, NY--(Marketwire - October 5, 2010) -  ACTIV Financial, a global provider of fully managed low-latency market data solutions, today announced that is has become the first external data provider to distribute Top of PHLX Options Plus Orders (TOPO Plus Orders), the premier data feed for NASDAQ OMX PHLX(SM) (PHLX®). ACTIV customers can now tap into the most comprehensive view of the market to more quickly and confidently react to dynamic market conditions on one of the largest U.S. options exchanges. PHLX trades more than 2,600 equity options, sector index options and U.S. dollar-settled options and captured 25.2% of all U.S. equity options trading in August.

"TOPO Plus Orders gives our customers a leg up on competitors by providing them a more complete view of the market," said Frank Piasecki, co-founder and president of ACTIV Financial. "With access to both quote and order information, customers gain additional market perspective and the ability to react to changing market conditions. We're proud to be the first provider to distribute TOPO Plus Orders and give our customers easy and real-time access to the premier direct data feed from one of the largest U.S. options exchanges. Essentially, ACTIV is providing clients with the actionable data and the speed necessary to gain that ultimate edge in the marketplace."

TOPO Plus Orders gives clients access to important order details, including option type, order side, order type, customer/firm indicator, open/close indicator, original order volume and executable order volume. Firms also gain a clear view of the entire PHLX market through direct, real-time access to both order and quote data including Best Bid and Offer (BBO) and Last Sale information and the full depth of single and complex orders.

TOPO Plus Orders provides tangible benefits to firms by giving them the ability to create real-time display options with a manageable set of data without having to consume an extra-large data set. Clients can also access proprietary PHLX order information, as well as imbalance and auction data.

"TOPO Plus Orders is a great way to access orders in one of the largest options exchanges in the U.S. With such a complete view of the market, TOPO Plus Orders allows users to gain additional market perspective and react to changing market conditions," remarked Randall Hopkins, Senior Vice President, NASDAQ OMX. "By adding TOPO Plus Orders to its offerings, ACTIV Financial is facilitating clients' opportunity to trade profitably."

ACTIV Financial offers its clients best-in-class global ultra low-latency market data services, as well as access to the highest performance technologies available. By leveraging its power, speed and small footprint, as well as strategic partnerships with market-defining players, ACTIV delivers a best-in-breed, cost-effective service offering that goes far beyond traditional market data services.

About ACTIV Financial
ACTIV Financial is a global full-service market data provider specializing in the delivery of ultra low-latency, high-availability market data. ACTIV provides end-to-end solutions including direct-feed technologies, hardware acceleration data feeds, global consolidated data feeds, ticker plants, enterprise solutions and tick/news databases, all combined with a large-scale distribution and fan-out technologies. ACTIV is privately owned with offices in Chicago, New York, Tokyo, Singapore and London, serving over 350 customers worldwide, managing more than 120 feed handlers and nearly 20 data centers spread across five continents. For more information, please visit: