SOURCE: Active Decisions

August 11, 2005 10:41 ET

Active Decisions Chooses IBM to Help Deliver On Demand Guided Selling Solutions to Meet Retail Industry Customer Needs

Joins IBM PartnerWorld Industry Networks

SAN MATEO, CA -- (MARKET WIRE) -- August 11, 2005 -- Active Decisions today announced it has achieved industry optimized status in IBM's PartnerWorld Industry Networks. Active Decisions can now take advantage of IBM's sales, marketing and technical expertise to develop and deliver on demand solutions that meet customer Guided Selling requirements in the retail industry.

Active Decisions helps retailers increase revenues with its Guided Selling Solution -- Active Advisor™. In the store, Active Advisor empowers sales associates to assess the specific needs of each customer and make personalized recommendations. Available for the employee-assisted sale (handheld and call centers), self service (kiosk) and on the web, Active Advisor offers your customers a consistent, trusted multi-channel shopping experience.

Available for retail, banking, manufacturing and telecom industries, Active Advisor is proven and certified for use with DB2 and WebSphere Application Server within IBM's Store Integration Framework.

Active Decisions has also achieved IBM Ready for Store Integration Framework (SIF) Validation. IBM Ready for SIF Business Partners have completed technical validation for their store application running on IBM's open standards-based middleware.

"Retailers and their customers are challenged by the quantity and complexity of products that retailers carry," said Jeffrey Dunn, CEO of Active Decisions. "Leveraging IBM's Store Integration Framework, Active's Guided Selling Solutions will make shopping more satisfying and assuring to shoppers, and, in turn, increase conversion and basket size for Retailers."

"PartnerWorld Industry Networks is mobilizing thousands of ISVs, helping them to develop customized, industry solutions for customers," said Buell Duncan, general manager, ISV & Developer Relations, IBM. "Customers aren't seeking a one-size-fits-all solution -- they want tailored, industry-specific solutions that can help solve their business challenges. Through PartnerWorld Industry Networks, IBM is working closely with Active Decisions to deliver open and flexible solutions to match our customers' needs."

The IBM PartnerWorld Industry Networks provide ISVs with comprehensive business insight, technical resources, networking opportunities, and marketing and sales support designed to help them reach more customers and close deals faster. Participants in the PartnerWorld Industry Networks can team with IBM to bring on demand solutions to market more easily and to ensure these solutions meet specific industry needs, reflecting how customers buy technology today. ISVs who have attained one or more Industry Optimized competences have successfully integrated with on demand IBM infrastructure software and hardware and demonstrated success with customers in the industries they note.

ISVs can sign up for PartnerWorld Industry Networks at

About Active Decisions:

Founded in 1997, Active Decisions® is the leading provider of multi-channel Guided Selling solutions for the retail, retail banking, manufacturing and telecom industries. Active's solutions drive higher revenues and sales associate productivity by significantly enhancing the buying experience for consumers and the selling experience for employees. Active Decisions is located on the web at and headquartered in San Mateo, California, U.S.A.

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